The Weekly Compete Pulse
The obvious event of this week is President Obama’s social media exploit, in which he sat down for an Ask Me Anything session on Reddit.com. The chat itself lasted about a half-hour, and the response has been mixed. AdAge contends that the tactic itself was smart, but actually empty of deep insights. Next month, you can count on us to check back to see if the President’s appearance registers in
The Weekly Compete Pulse
Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending
Sunday Series: Ascension in the Video Games Category
Image from: Video Games / Shutterstock This week’s Sunday Series takes a look at the 10 fastest moving sites in the Gaming>Video Games category. Maybe it’s all the heat, but the data shows a huge increase in traffic to a few of these sites. Most likely the influx is to godofwar.com correlates to the recent publicity campaign around the newest release in the franchise, God of War: Ascension, specifically their newest teaser
The Weekly Compete Pulse
With the impending Olympics, it only makes sense that the online world is feeling the competitive spirit. Often times this comes out in the way athletes interact with their fans and each other across a variety of social media platforms. Take the projected rivalry between Michael Phelps and teammate Ryan Lochte as an example in Digiday’s piece on their respective digital ‘wakes.’ Think you’ll be siding up with either via
The Weekly Pulse
Have you ever used Google+ Hangouts? This week, Life Hacker reported that Hangouts will get lots of new features, like diagram tools and SlideShare. Will these features make you more likely to use Google+ hangouts? Looking to pump up your search engine optimization? Check out Search Engine Watch’s post on how to find profitable keywords for your website. They break it down into five steps to increase your SEO. Do you care
msnNOW Finds Popularity with Younger Audience and May Drive Growth for Bing
Image from: mnsNOW Late last Wednesday on 2/15/12 Microsoft launched their newest addition to its MSN services, called msnNOW. This service enables people to get real-time information on what people are talking about, sharing, and searching for from one centralized place. It’s available on multiple screens – on the PC at now.msn.com, the iPad, mobile devices, and even as a social reader app on Facebook. Who are the early adopters
A Music Legend Passes: The Online Community Responds
Image from: Feature Flash / Shutterstock On Saturday, legendary singer Whitney Houston passed away. This morning, Mashable pointed out that we first learned of Whitney Houston’s death via Twitter. In fact, news of her death emerged on Twitter 27 minutes before it was reported on by the mainstream media, yet again proving twitter not only as a social media tool but also as a breaking news source. Houston’s death is clearly
Should GoDaddy say uncle?
Image from: Edw / Shutterstock Known for their overtly sexual advertisements, an elephant-hunting CEO, and supporting questionable Internet legislation, domain registrar GoDaddy.com has been in the news lately more than ever. Even after completely reversing their stance on the controversial SOPA legislation that got put to rest late last week, GoDaddy has been suffering from an influx of lost customers and bad publicity. I decided to check out the data
How Did You Follow the Golden Globes?
Image from: bioraven / Shutterstock Sunday night aired the 2012 Golden Globes, honoring achievements in film and television. People all over the U.S. tuned in to watch celebrities walk the red carpet, and to see which of their favorite movies and shows won awards. I was curious to see how people followed the Golden Globes this year, so I used Compete PRO to look at the Daily Reach to GoldenGlobes.org
Blogosphere 2010 vs. 2011: Which Industries Have a Pulse Now?
Image from: wavebreakmedia ltd/Shutterstock Many industries are finding it increasingly important to have a prescence online where they can speak their mind and give a complete voice to their brand. In Technorati’s latest study, the State of the Blogosphere 2011, the company uncovered some insights into why and how people blog, what content they blog about, and even how bloggers connect with brands. That’s where we thought we our data
Can Controversy Drive Change?
One of the most fascinating things about our online behaviors is that they’re directly indicative of the things we care most about. If the traffic to change.org is any indication, we cared a-whole-lot about the Casey Anthony trial verdict. Once the verdict was released, people flocked in droves to petition a law deemed Caylee’s Law that would, “make it a felony for a parent or guardian to not notify law