News

Sunday Series: Top Growing Book and Magazine Sites for Fall

  Image from: Old Book / Shutterstock It’s not surprise that with September comes a bump in visitation to book and magazine sites. Students are back in class, teachers are constructing curriculums, and people are stocking up on reading material as the temperature drops and picnics become…well…less appetizing. The below are the top ten fastest growers in the Books and Magazines category for September. Most are educational resources but a few

The Compete Weekly Pulse

The big news this week (for me at least) is that Myspace is back! Again! Except this time it’s totally for real. Just check out their new promotional video, Justin Timberlake included! Myspace, which for a while now has been a vestigial network of its former glory, might just be making an incredible comeback with its new focus (music) and new layout (horizontal Pinterest). Speaking of up and comings, have

The Weekly Compete Pulse

The obvious event of this week is President Obama’s social media exploit, in which he sat down for an Ask Me Anything session on Reddit.com. The chat itself lasted about a half-hour, and the response has been mixed. AdAge contends that the tactic itself was smart, but actually empty of deep insights. Next month, you can count on us to check back to see if the President’s appearance registers in

The Weekly Compete Pulse

Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending

Sunday Series: Ascension in the Video Games Category

Image from: Video Games / Shutterstock This week’s Sunday Series takes a look at the 10 fastest moving sites in the Gaming>Video Games category. Maybe it’s all the heat, but the data shows a huge increase in traffic to a few of these sites. Most likely the influx is to godofwar.com correlates to the recent publicity campaign around the newest release in the franchise, God of War: Ascension, specifically their newest teaser

The Weekly Compete Pulse

With the impending Olympics, it only makes sense that the online world is feeling the competitive spirit. Often times this comes out in the way athletes interact with their fans and each other across a variety of social media platforms. Take the projected rivalry between Michael Phelps and teammate Ryan Lochte as an example in Digiday’s piece on their respective digital ‘wakes.’  Think you’ll be siding up with either via

The Weekly Pulse

Have you ever used Google+ Hangouts? This week, Life Hacker reported that Hangouts will get lots of new features, like diagram tools and SlideShare. Will these features make you more likely to use Google+ hangouts? Looking to pump up your search engine optimization? Check out Search Engine Watch’s post on how to find profitable keywords for your website. They break it down into five steps to increase your SEO. Do you care

msnNOW Finds Popularity with Younger Audience and May Drive Growth for Bing

Image from: mnsNOW Late last Wednesday on 2/15/12 Microsoft launched their newest addition to its MSN services, called msnNOW. This service enables people to get real-time information on what people are talking about, sharing, and searching for from one centralized place. It’s available on multiple screens – on the PC at now.msn.com, the iPad, mobile devices, and even as a social reader app on Facebook. Who are the early adopters

A Music Legend Passes: The Online Community Responds

Image from: Feature Flash / Shutterstock On Saturday, legendary singer Whitney Houston passed away. This morning, Mashable pointed out that we first learned of Whitney Houston’s death via Twitter. In fact, news of her death emerged on Twitter 27 minutes before it was reported on by the mainstream media, yet again proving twitter not only as a social media tool but also as a breaking news source. Houston’s death is clearly

Should GoDaddy say uncle?

Image from: Edw / Shutterstock Known for their overtly sexual advertisements, an elephant-hunting CEO, and supporting questionable Internet legislation, domain registrar GoDaddy.com has been in the news lately more than ever. Even after completely reversing their stance on the controversial SOPA legislation that got put to rest late last week, GoDaddy has been suffering from an influx of lost customers and bad publicity. I decided to check out the data

How Did You Follow the Golden Globes?

Image from: bioraven / Shutterstock Sunday night aired the 2012 Golden Globes, honoring achievements in film and television. People all over the U.S. tuned in to watch celebrities walk the red carpet, and to see which of their favorite movies and shows won awards. I was curious to see how people followed the Golden Globes this year, so I used Compete PRO to look at the Daily Reach to GoldenGlobes.org