News

Social Media Takeover: Connecting with the News

Social Media is becoming a pathway to news for a significant portion of the U.S. population. We can clearly see the relationship between news outlets and social media sites growing through multiple avenues.

March’s Top 50: Spring Black Friday, News Sites, and more

March’s Top 50 sites are an interesting array of companies from the web. Fast movers included Home Depot, news sites, and quite a few Microsoft websites as well. Want to know more? Keep reading!

The Weekly Compete Pulse

Here is a round up of the most popular stories we shared online this week. The significance of mobile in search marketing increased in 2012. Nearly a quarter of paid search clicks stem from mobile devices, up from just 14.2% in the beginning of 2012. According to the same survey of brands from all major industry sectors including including retail, search budgets also increased from 10% to 18.4%. Read the full findings

Free Super Bowl Buzz–Brands Newsjack the Blackout

Image from: blackout / Shutterstock A number of brands owe their quick-thinking social media teams a raise for “newsjacking” the Super Bowl power outage. When the lights went out, viewers turned their attention to social media for the thirty-four minute game break. This was a perfect opportunity for brands to share a message with high impact and little cost. PBS’s popular show Downton Abbey had to compete with the Super

The Weekly Compete Pulse

Happy New Year from the Compete team! As you’re getting back in the saddle and making plans for the year ahead, take a few minutes and reflect on 2012. Where were your biggest successes? Your biggest learning experiences? If you missed any digital insights from the Compete blog during the year, now’s your chance to read through last year’s highlights with the Best of the Compete Blog: 2012 Edition. Let’s

Sunday Series: Cookies, Crafting, and Kraft in the Cooking Category

Image from: Cookies / Shutterstock This weeks Sunday Series is all about cooking! In the holiday spirit, we pulled a list of the fastest growing cooking sites in the month of November. First and foremost, let’s just acknowledge that Christmas-Cookies.com landed the number spot as the fastest grower. In November. A bit preemptive, but so what? The second insight I noticed was that, for the most part, these sites are similar

The Compete Weekly Pulse

The holidays have begun! They’re here. So, how does one stay afloat? If you’re in the business of Ecommerce Advertising, check out ’3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products‘ for some great advice. Also, check out, ‘Why Your PPC Ads Must Meet the True and Positive Needs of Prospects.’ But what about email marketers? How can they connect with their recipients as the holiday rush continues

Sunday Series: Astronomical Takeoff in the Science Category

Image from: Nebula / Shutterstock In the indelible words of the theme song of wisest man known to western culture, the ineffable Bill Nye The Science Guy, “SCIENCE RULES.” In the last month alone Americans spent a total of 149,038,982 minutes on sites in the Science Category. That’s over 283 years. That’s at least seven games of Monopoly. At least. So what do American’s want with science online? Evidently, quite a lot

The Compete Weekly Pulse

Stop the vigils! Stop the eulogies! Email marketing is NOT dead, or so says an MarketingProfs and this stellar infographic. Far from it, actually. In fact, “9 in 10 marketers says email is their primary channel for lead generation.” Additionally, only around 4% of B2B marketers consider email “not very important” in the same sample. According to the infographic, the top objectives of emails, in ranked order, are lead generation,

Sunday Series: Health Category Succumbs to Flu Season

Image from: Flu Season / Shutterstock Fall is known for so many things–pumpkin flavored everything, crisped leaves, Halloween costumes, sweaters–but it’s also known for something else: the flu. The dreaded flu. And with that, flu shots. I wanted to see if the impending sense of ill-health–and with it the rampant hypochondria–would be reflected in the top growers of September, and it was. Flu.gov secures the third highest increase in volume for the month, a

The Compete Weekly Pulse

Let me just start out this week’s Compete Pulse with a huge congratulations to Mike Ricciardelli, who won our ‘Compete Success Stories’ contest earlier this week with his fabulous entry of how he was able to use Compete PRO to beat out the competition. All of the entries were truly incredible for us to read and we couldn’t be happier with the outpouring of positivity from clients! If you use