New Orleans

The Digital CMO Series – Bringing The Connection Project to life in New Orleans

The last Digital CMO Series post focused on what The Connection Project means to us as digital marketers and how leaders in the industry are finding new and innovative ways to connect – both online and off.  During our time at the 2011 Digital CMO Summit – attendees had the opportunity to connect in a powerful way to the city of New Orleans. A city still recovering, six years after

Digital CMO Summit 2011- Day 2 Wrap-up

Before we jump into the Day 2 Wrap-up — a few highlights from Thursday afternoon. Attendees enjoyed doing the following activities: Golf at Audobon Park A private Culinary Experience with Dominique The “History, Highlights, Hope” Tour of New Orleans Braving the Bayou We all reconvened at the Roosevelt for a terrific (and authentic) Mardi Gras Float down to Tipitinas. Here is a quick picture, links to more on our Facebook

Digital CMO Summit: Weekly Wrap-up

Only six weeks left until we head to New Orleans for the 2011 Digital CMO Summit.  Our theme this year, The Connection Project will explore all of the ways that marketers need to “make connections” in 2011, to really succeed.  For example,  Moving from collection to connection: marketers are collecting so much data but now must connect it to influence and improving marketing programs and ROI; Connecting disparate data sets:

Digital CMO Summit: Weekly Wrap-up

Each year, we hold an invitation-only summit that brings marketing executives from top advertisers, agencies and media companies together, to discuss how the internet and digital media are transforming their businesses.  Last year, the Digital CMO Summit theme – The Big Brand Theory uncovered how big brands are taking steps to transform online branding, digital measurement and creative execution. Lots of great ideas and marketing innovations were shared and can