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The Weekly Compete Pulse

Here are the most popular stories from the past week. Agencies can now create more sophisticated Twitter campaigns; the site  released its highly anticipated advertising API on Wednesday. To compare, Facebook released its advertising API in 2009. Ads previously had to be loaded one at a time–when marketers really wanted to take advantage of the real-time interactions Twitter uniquely offers. Read more of how the ads API impacts marketers on MediaPost.