netflix

Netflix and the Rise of Online Video Streaming

In late 2011, Netflix took a drastic turn for the worse. Amidst changes in its pricing structure and plans to separate the DVD-by-mail arm, Netflix lost an estimated 800,000 subscribers in one quarter. The stock plummeted and the outlook was grim. Fast-forward to two years later and Netflix has regained its position as the king of online on-demand streaming.

The Weekly Compete Pulse

Here’s a round-up of our favorite digital marketing stories from the web this week: How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions Netflix has been known for quite some time as a data-driven company. A reputation that they have built with recommendation algorithms that rival Amazon’s and why some speculate is the real reason why House of Cards performed so well. Check out this

Netflix: Making a Couch Potato’s Job Just a Little Easier

Image from: People Watching TV / Shutterstock Last weekend was another beautiful summer weekend on the east coast, and how did I spend it? Swimming? No. Jogging or Hiking? Absolutely not. I spent my weekend on Netflix watching every episode of the sitcom Louie. I usually try to stay active, and even though I came very close to canceling my subscription during their pricing shift not too long ago I’ve

Why Netflix Is Still #Winning

Recently Netflix announced its third Quarter financials and the headlines since have not been kind. Over the past three months the darling of the post-Blockbuster era has been criticized for their July price increases and accused of ignoring customer loyalty. And let’s not forget the collective facepalm heard ’round the world when Qwikster was announced… Now, another wave of criticism is sweeping through Los Gatos as Netflix’ stock price continues

Looking Outside Your Industry for Interesting Traffic Insights

And on the seventh day, Pandora rested. When looking for something interesting to blog about I typically take an industry that’s on my mind and explore a variety of ways of looking at sites within that category through the analytics tools over at Compete.com. Today it was streaming music sites.  While I was comparing the category to see if anything interesting popped up, I noticed something interesting: Pandora.com saw significant

Is Netflix Penny-wise or Pound Crazy?

Last week Netflix notified me that my current service (one DVD and unlimited streaming) would go from about $10 to $16 (8 bucks for streaming and 8 bucks for DVD’s).  That’s a 60% percent increase with absolutely no added value for the money.  At first, I found this shocking and was outraged at having to buy Netflix a large latte (and a low fat muffin) every month for nothing in

Is Amazon Prime’d for Streaming Success?

Amazon created some buzz last week when it announced that it will throw in free online video streaming rights to about 5,000 TV and movie titles to all subscribers of its Amazon Prime service. Amazon Prime is a service that offers customers 2-day shipping on all merchandise for a $79 annual fee.  A look at Compete data reveals Amazon Prime averaged about 600K unique visitors during Q4 2010. So, how