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Sunday Series: March (Monthly Metrics) Madness!

Like the flowers of spring, our March data is out, and with that comes our fast moving categories! It’s no small surprise that College Sports made it as one of our top growing categories. Check out what websites spurred on increased traffic!

March 2012 Fast Movers

Image from: March Madness Image / Shutterstock Below are 10 sites that saw rapid growth of  Unique Visitors in March. All of the excitement around March Madness drove NCAA.com to the top of the list with a 816.96% increase. All of the Mega Millions lottery hype also drove a ton of traffic to the Mega Millions site with a 503.51% increase.

Daily Reach Throwdown: Butler Bulldogs vs. Bronx Zoo Cobra

Two disturbing things happened last weekend: the Butler Bulldogs served the Florida Gators with an overtime upset to get to the Final Four in this year’s NCAA basketball tournament, and an Egyptian cobra escaped from the Bronx Zoo in New York. How are these seemingly random events related, beyond the fact that they happened around the same date? They both also caused huge spikes in daily reach to Butler.edu and

NCAA March Madness: Everybody Wins!

NCAA coaches rely heavily on data to build strategies for a March Madness run. They look for tendencies, weaknesses and anything to gain an edge. But even if a team doesn’t make it to the Final Four or win a title, its school still can emerge victorious in other ways. Let’s explore how. Consider two universities that saw dramatic increases in website traffic during last year’s tournament: Butler and Baylor.

Spring is in the Air: March Madness Trends are Telling

March. One of my favorite times of the year!!! New England is beginning to thaw and I like that. St. Patrick’s Day in Boston is a roaring good time and I like that too. However, March Madness takes the cake and I’m giddy just thinking about it. I can hear the words from the song that has become synonymous with the culmination of the NCAA Tournament; One Shining Moment. “The