nascar

Sunday Series: Motorsports Take the Wheel

Image from: 2014 Daytona 500 / Shutterstock February was a great month for motorsports websites — increases in unique visitors propelled them to our list of fast movers! One of the biggest events in racecar driving took place this February 23 — the Daytona 500. It’s no coincidence that the strongest websites in the category are related to the sport! Other sites that had respectable UVs but noticed a drop

Indianapolis Motor Speedway Losing the Race For Search Referrals

Image from: Indy 500 Image / Shutterstock According to their website the Indianapolis Motor Speedway, home to the Indy 500, has “long prevailed as an icon of motorsports excellence.” That may be true, but their online presence has a much less spectacular following. Their site, indianapolismotorspeedway.com, usually sees a fairly low number of unique visitors each month, but experiences huge month-over-month increases (590% last year, and 821% the year before) around

Danica Patrick Drives Fans (and Brands) Wild

NASCAR and IndyCar fans haven’t always spoken the same language. According to our data, however, one person is opening doors to both sides – and as a result their brand awareness is getting closer together: Danica Patrick. May marked the midway point of the NASCAR Nationwide Series season and IndyCar ran its marquee event, the Indianapolis 500. With those events driving higher interest, the most logical place to quantify what