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For Smartphone manufacturers “less” is increasingly becoming “more”

Image from: ronstik / Shutterstock With well over a hundred new phones coming out every year it’s no wonder that the smartphone market feels like it’s getting pretty crowded. However, in this world of over-abundance some phone manufacturers appear to be taking another route to success: focusing on ‘hero’ devices that are likely to capture the hearts and minds of a wide range of consumers. Offering a comparatively small range