Sunday Series: Food and Grocery Fast Movers
This week, we compiled ten of the fastest growing food and grocery sites. Mother’s Day drove significantly more traffic than usual to shop for food online in May: the category of sites had 27.5% more Unique Visitors (UVs) than in April. Americans bought their moms chocolate covered strawberries, fruit baskets, and even meat! Berries.com (also the month’s fast mover), ediblearrangements.com, and omahasteaks.com were the highest traffic sites among the grocery fast movers.
Mom vs Dad: Who Gets More Love?
Image from: Mother’s Day Image / Shutterstock Spring is filled with many special days. Earth Day, Cinco de Mayo, Memorial Day…and most importantly, Mother’s and Father’s Day. In the battle between Mom and Dad, I am out to show which parent gets more love on their special day. Mom’s Get More Gifts 2 out 3 consumers planned to buy a Mother’s Day gift, but just half will buy by dad
Parent Appreciation Day
Having celebrated Mother’s Day a few weeks ago and with Father’s Day just around the corner, I was curious as to which day attracts more attention from consumers. Analyzing data from the latest Online Shopper Intelligenceâ„¢, I found three very interesting takeaways: 1) Consumers buy more Mother’s Day gifts. 66% of respondents bought at least one Mother’s Day gift this past year, but only 54% plan to buy a Father’s