The SEO Book of Mormon

Type the word “friend” into Google, and you’ll get the Wikipedia article and the definition. Up next? Huh? The Church of Jesus Christ of Latter-day Saints (LDS). It shows up as the third and fourth result—even before Facebook. So what’s the deal? A couple of weeks ago I read a fascinating article by Michelle Boorstein of the Washington Post about how the LDS is using SEO to keep