mormon

The SEO Book of Mormon

Type the word “friend” into Google, and you’ll get the Wikipedia article and the dictionary.com definition. Up next? LDS.org. Huh? The Church of Jesus Christ of Latter-day Saints (LDS). It shows up as the third and fourth result—even before Facebook. So what’s the deal? A couple of weeks ago I read a fascinating article by Michelle Boorstein of the Washington Post about how the LDS is using SEO to keep