mobility

How to Create Competitive Advantage and Develop a Winning Product Marketing Strategy

As a b2b marketer, I am always excited when my product team releases new offerings and product enhancements. Every release introduces new features and benefits that separate us from the competition and provides more ammo when we go to market. Of course, without competitive analysis and research how would you know how to prioritize features or how to develop your marketing strategy? No matter which way you slice it, competitive

CES Round-up: Motorola Mobility’s Increased Visibility

The International Consumer Electronics Show is like an extra Christmas for those of us who follow the world of gadgets and 2011’s Show was no exception.  Among the more exciting announcements were Sony bringing a consumer-level 3D camcorder to the market, Verizon announcing a powerful 4G smartphone lineup, and Toshiba displaying a 3DTV that doesn’t require 3D glasses.  Motorola Mobility was undoubtedly one of the biggest presences at CES 2011,