Sunday Series: Mobile Sites Among Travel Planning Fast Movers
Travel planning and review sites are seemingly doing good business: traffic to the category grew over 10% year-over-year (YOY), reaching 25 million Unique Visitors (UVs) in May. Which sites benefitted most from the start of the summer travel season? Sites designed with a mobile mindset and sites offering crowd-sourced, local content. TripAdvisor, the most popular travel planning site, made the list of ten fast movers in May.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: What is the future of digital reading since Google Reader officially died? Google warned us for months that its hugely popular RSS reader would disappear and the internet has been a buzz with choosing the best replacement. The latest option to enter the competition is Digg Reader, which went live last Saturday, June 29th.
Infographic: The State of the Mobile Summer Traveler
The peak summer travel months are upon us and the most successful travel brands will be the ones who excel at engaging their customers not just online, but also on mobile. The online travel industry is booming with more people turning to the Internet to plan their trips than ever before; Unique Visitors (UVs) to online travel agencies (like Expedia, Priceline) grew 13.7% year-over-year (YOY) in May.