Announcing New Mobile Measurement Solutions from Millward Brown Digital
We are proud to announce the launch of launch behavior-based mobile intelligence solutions to provide new visibility into U.S. mobile consumers and their path to purchase. With the new insights on how people use mobile devices while shopping, we are extending our expertise along the path to purchase – from how to reach consumers, to what advertising and messaging works across platforms, and now how they buy using their mobile phones.
Mobile Shopping Trends: Who, When and Where
Following up to the last post on mobile shopping which focused on the characteristics of mobile shoppers, we’ll now go into who consumers are shopping with, and when and where they are doing it. If you didn’t have a chance to read the last post, this data is based off of behavioral data from tens of thousand of mobile consumers which has been gathered by Millward Brown Digital, Kantar, and Lightspeed Research since October of 2012. This has allowed us to identify mobile shopping trends – with both the consumer and who the consumer interacts with.
19 Characteristics & Activities of Today’s Mobile Shopper
As mobile becomes an unavoidable force in nearly every industry, the identification of a certain profile is essential for the success of your mobile marketing efforts. Because mobile shopping is yet to be ubiquitous, the behavior, attitude and interests of consumers who engage in mobile shopping differ from traditional desktop shoppers.
The Future of Flash Sale & Group Discount Websites
Back in 2007, daily deal and flash sales sites were rising stars in the ecommerce world. The explosive growth and the exponential increases in customers were staggering. However, in 2011, criticisms of these sites began to rise exponentially as well.
How Much of Windows Phone’s Growth is Owed to Kik?
Kik messenger is a messaging app that has been growing in popularity over the past few years. In fact, if you visit their website, the front page touts in large bold lettering “80 million users love Kik.” Messaging apps have taken off in popularity over the past few years because they allow smartphone users to message their friends for free without the need for a messaging plan.
Blackberry 10, Windows Mobile, and the Race for Third
Earlier this year BlackBerry announced its BlackBerry 10 operating system and the Q10 and Z10 smartphones. These new BB10 phones came on the heels of Microsoft’s Windows Phone launch in early 2012, and the subsequent release the Windows Phone – powered Lumia smartphone lineup from Nokia. These phones – and the operating systems that powered them – were seen as critical, last-ditch efforts by Blackberry and Microsoft to stay relevant in a smartphone market that is becoming increasingly dominated by top players.
What is the Best Approach to Marketing a Mobile Payment Platform?
What difference is there between Square and LevelUp? They are mobile payment platforms, but I think the difference lies not in what they do, but how they do it. The brand names seem barely distinguishable, however, they actually describe the ways these companies are distinct. Square and LevelUp take completely different routes to acquire new business. But whose strategy is most effective?
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: Landing page best practices with data to back them up, data sets that you should be tracking as an ecommerce company, why mobile ad networks are on the decline, and a SEO cheat sheet for web developers.
Is Adopting a Mobile Payment Platform a Good Choice for Your Business?
Everything is going mobile. It seems like smartphones are taking over our lives and now they are replacing our wallets as well. Based on a recent survey by Compete, more than 40% of mobile shoppers have made a purchase on their mobile devices in the past three months.
Why Email Marketing is Still Effective for Brands
As someone who always wants the latest news from retailers, I am on the email lists of almost all of my favorite brands: apparel, make-up, food, bookstore etc. You may think I’m crazy, but I am definitely not alone on this. Based on Compete survey result, 46.2% of people receive more than 10 emails from retailers in a typical week and 19.9% of them receive more than 30 emails.
10 Reasons Luxury Fashion Brands Should Go Mobile
If you love fashion and technology as much as I do, you have probably heard one of the more exciting pieces of industry news this month: Paul Deneve, CEO of fashion brand Saint-Laurent, was hired by Apple as their Vice President of “special projects.” While everyone is trying to figure out what the project is, I am excited about this interesting cooperation between the two industries.