mobile

iOS 7 and MacBook Air Win Customers’ Attention at WWDC 2013

Earlier this month Apple’s chief executive, Tim Cook, took to the stage to deliver this year’s keynote address at the tech giant’s annual World Wide Developers Conference (WWDC) in San Francisco. The WWDC offers a venue for Apple to showcase its latest toys, and gives developers and industry professionals a chance to get a first look.

The Weekly Compete Pulse

Here’s a recap of the digital marketing articles we found most valuable this week at Compete: How to setup tracking and reporting on your marketing campaigns. Google Analytics published a beginner’s guide to measuring marketing campaigns. If you are an analytics newbie, don’t be intimidated. This walks you through every step with screenshots and explains all the terminology you need to now.

Reaching Consumers Through Mobile Marketing: Tweets from #mmaf2013

As digital marketers, our new frontier is mobile and mobile marketing. Two weeks ago, the Mobile Marketing Association hosted its annual NY forum with the theme “Mobile’s Role in Closing the Loop Along the Path to Purchase.” We identified three discussion points from the forum, and some fresh new statistics to highlight the role of mobile use in the consumer path to purchase. All sources are from #mmaf2013

T-Mobile Raises the Competition with iPhone 5

Now that T-Mobile has the iPhone, we believe that in the months to come, 191,000 competitive customers from AT&T, Sprint & Verizon will be more inclined to consider the carrier while visiting T-Mobile.com. Here’s why: On Friday, April 12th T-Mobile became the last of the Big-Four carriers to offer the iPhone 5. But given that T-Mobile is late to the iPhone game, are consumers actually more likely to consider T-Mobile?

The Weekly Compete Pulse

Hope you are all having a happy first week of spring! If you’ve been lucky enough to be out enjoying some nice weather–here’s a recap of the most popular internet and marketing stories Compete shared online this week. Twitter turned seven years old. Did you know that Twitter was created during a hackathon at the top of a playground slide? Here are seven things that you didn’t know about Twitter for

Aligning Mobile Marketing With Consumer Behavior

It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact.  Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.  54% of consumers report having access to a smartphone with Internet access

The Weekly Compete Pulse

Happy Saturday and welcome to March! Here are the most popular stories we shared online this week. The second largest television advertising event was last Sunday: The Academy Awards.  Brands spent between $1.6 and $1.8 million dollars for each thirty second commercial block. If you missed them, watch them all on Ad Age. Online, brands tried to replicate the recent success of the Super Bowl real-time marketing. Brands “newsjacked” the event

Mobile Twitter Users Are the Ideal Audience for Advertisers

A new study by Compete and Twitter found that primary mobile Twitter users in the U.S. are more engaged than regular users. These users are 86% more likely to be on Twitter several times a day than the average Twitter user. They interact more with tweets and follow more brands. What do marketers need to know to better connect with these mobile consumers?

The Weekly Compete Pulse

We’ve compiled some of the top stories from around the web this week. The big news is that Facebook has Instagram, and now Twitter has Vine. You can share short six-second videos in your twitter stream with the app, now available for iOS. Read more about the tool and its potential implications on Techcrunch. What does this new tool mean to marketers? Chris Brogan shared eleven things businesses can do

The Weekly Compete Pulse

On Monday, we watched this year’s CES keynote by Qulcomm CEO Dr. Paul Jacobs in a combination of awe and amusement. Though the message was presented in an interesting way, the significance of mobile in the new year is undeniable–and everyone has their own thoughts on exactly what role mobile will play. 74% U.S. smartphone users get real-time, location-based information on phones. MarketingLand shared its five predictions on Mobile Marketing in

Witty Galaxy SIII Campaign Is Paying Off

Image from: Samsung Galaxy SIII / XDA-Developers.com Consumer attitudes have changed quite a bit since the iPhone first redefined the meaning of “smartphone”. In today’s world the iPhone is hardly the only cutting edge option for the tech-savvy and design-conscious consumer, and choices are getting more abundant. In a recent Compete survey of wireless shoppers 1 in 4 iPhone buyers cited familiarity, not the coolness factor or the best technology,