mobile

Sprint’s “Cut Your Bill in Half Event!” grabs attention of Verizon and AT&T subscribers

Millward Brown Digital Original Research: Sprint’s “Cut Your Bill in Half Event!” grabs attention of Verizon and AT&T subscribers

Marketing to Millennials: The Right Screen for the Right Task

Millennials, Generation Xers, and Baby Boomers use digital and mobile differently to consume content and shop for products online. This three-part blog series will recap some key takeaways for each generation, starting with Millennials.

The Weekly Compete Pulse

Is your digital marketing strategy ready for the New Year? We’ve compiled five of our favorite digital marketing articles from the past week to get you ready to dive into 2015!

The Weekly Compete Pulse

There’s still time to fine-tune your digital marketing for last-minute shoppers before the holidays are in full swing. Take a look at some of our favorite articles from the past week.

Webinar Replay: Mobile vs. Desktop Retail Shopping Trends & Implications

To examine how consumers are using their mobile devices to shop, Millward Brown Digital analyzed the passively collected consumer behavior across ten of the leading US online retailers from January through June of 2014.

The Weekly Compete Pulse

Happy Saturday! In this edition of the Weekly Compete Pulse we’ve featured some of our favorite articles from the past week on digital marketing. Learn about SEO, ecommerce, paid search, and more.

The Weekly Compete Pulse

Happy Halloweekend! Failed digital marketing strategies can be scary, lucky for you these articles are here to help. Take a look at our favorite articles from the past week.

The Weekly Compete Pulse

With October drawing to a close, we bring you the final Weekly Compete Pulse of the month! Here are five of our favorite articles from the past week. If you missed them, here’s your chance to get caught up on the world of digital marketing!

Webinar Replay: Automotive Mobile vs. Desktop Shopping Trends

To examine shifts in desktop and mobile shopping usage, Millward Brown Digital investigated mobile vs. desktop shopping trends from October 2013-April 2014.

Are You Getting Mobile Right? (Part III)

How can marketers increase their share of mobile consumer activity? It’s important for marketers to view their brand’s mobile presence within the context of their competition, because they could be missing best-in-class opportunities that their competitors have already discovered.

Are You Getting Mobile Right? (Part II)

As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands.