The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: How Shoppers Use Mobile Phones in Stores, 25 Marketing Cliches You Should Avoid at All Costs, 101 Lessons from five years of SEO by Brian Dean, Nail Content Writing and Inspire Your Readers to Respond.
Mobile Shopping Trends: Who, When and Where
Following up to the last post on mobile shopping which focused on the characteristics of mobile shoppers, we’ll now go into who consumers are shopping with, and when and where they are doing it. If you didn’t have a chance to read the last post, this data is based off of behavioral data from tens of thousand of mobile consumers which has been gathered by Millward Brown Digital, Kantar, and Lightspeed Research since October of 2012. This has allowed us to identify mobile shopping trends – with both the consumer and who the consumer interacts with.
19 Characteristics & Activities of Today’s Mobile Shopper
As mobile becomes an unavoidable force in nearly every industry, the identification of a certain profile is essential for the success of your mobile marketing efforts. Because mobile shopping is yet to be ubiquitous, the behavior, attitude and interests of consumers who engage in mobile shopping differ from traditional desktop shoppers.
10 Reasons Luxury Fashion Brands Should Go Mobile
If you love fashion and technology as much as I do, you have probably heard one of the more exciting pieces of industry news this month: Paul Deneve, CEO of fashion brand Saint-Laurent, was hired by Apple as their Vice President of “special projects.” While everyone is trying to figure out what the project is, I am excited about this interesting cooperation between the two industries.
Should Retailers Invest in Mobile Shopping Apps?
Technology is changing the way consumers shop. More and more people are not only shopping online, but shopping online from a mobile device. Our recent survey identifies these trends for retailers to decide their best plan of action.
Infographic: Mobile Is Both a Curse and a Cure for Showrooming
33% of people showroom globally and 21% of those shoppers use their phone while doing so. In their annual Mobile Life Study, fellow Kantar company, TNS, highlights the growing use of “showrooming”: examining a product in-store before buying online at a lower price. Consumers are getting more comfortable with mobile transactions, savvier with mobile shopping apps, and they’re doing more mobile shopping,
Reaching Consumers Through Mobile Marketing: Tweets from #mmaf2013
As digital marketers, our new frontier is mobile and mobile marketing. Two weeks ago, the Mobile Marketing Association hosted its annual NY forum with the theme “Mobile’s Role in Closing the Loop Along the Path to Purchase.” We identified three discussion points from the forum, and some fresh new statistics to highlight the role of mobile use in the consumer path to purchase. All sources are from #mmaf2013
The Impact of the Mobile Shopper
This white paper explores the continued evolution of the online shopper and the impact of the mobile shopper. Currently, consumers conduct 11% of their online shopping on mobile devices. As mobile phones and tablets become more prevalent, consumers will continue to shift their online shopping from PCs to mobile devices. Included in this whitepaper are some tips and recommendations to help retailers and brands prepare for the shift into m-commerce. Download the free e-book and learn:
The New Music Landscape
It’s no secret that the music industry has undergone massive changes over the last ten to fifteen years. According to the Recording Industry Association of America, total US music sales have dropped an average of 8% each year since 1999, from $14.6 billion to just over $6 billion. Having heard this, you probably wouldn’t expect that in the first half of 2011, US sales are up by 1%. Okay, so
Consumers Weigh In on the Digital Wallet
Last week, search colossus Google announced that Google Wallet is in the works for the fall. With Google’s digital wallet, some shoppers will be able to use their smartphones as a credit card as well as cash. Just a few days before Google’s announcement, Bank of America, Wells Fargo, and JPMorgan Chase also announced a new mobile payments service that allows people to use their checking accounts to send a