What is the Best Approach to Marketing a Mobile Payment Platform?
What difference is there between Square and LevelUp? They are mobile payment platforms, but I think the difference lies not in what they do, but how they do it. The brand names seem barely distinguishable, however, they actually describe the ways these companies are distinct. Square and LevelUp take completely different routes to acquire new business. But whose strategy is most effective?
Is Adopting a Mobile Payment Platform a Good Choice for Your Business?
Everything is going mobile. It seems like smartphones are taking over our lives and now they are replacing our wallets as well. Based on a recent survey by Compete, more than 40% of mobile shoppers have made a purchase on their mobile devices in the past three months.
Consumers Weigh In on the Digital Wallet
Last week, search colossus Google announced that Google Wallet is in the works for the fall. With Google’s digital wallet, some shoppers will be able to use their smartphones as a credit card as well as cash. Just a few days before Google’s announcement, Bank of America, Wells Fargo, and JPMorgan Chase also announced a new mobile payments service that allows people to use their checking accounts to send a