mobile marketing

The Weekly Compete Pulse

Happy Labor Day Weekend! Here in Boston, we’re soaking in the warm weather while we still can. If you find yourself with some free time between splashing around in (read: winterizing) your pool, check out a few of our favorite digital marketing articles from our feeds this week.

Are You Getting Mobile Right? (Part II)

As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands.

Are You Getting Mobile Right? (Part I)

Did you know that mobile now surpasses TV as the most-used screen among multiscreen audiences? If it wasn’t clear already, this confirms that mobile is a key component to a successful digital strategy, and to a holistic consumer-driven strategy overall. To help marketers better understand how to utilize mobile’s strengths as a marketing platform, today we released Getting Mobile Right, a follow-up to our earlier Getting Digital Right study.

Announcing New Mobile Measurement Solutions from Millward Brown Digital

We are proud to announce the launch of launch behavior-based mobile intelligence solutions to provide new visibility into U.S. mobile consumers and their path to purchase. With the new insights on how people use mobile devices while shopping, we are extending our expertise along the path to purchase – from how to reach consumers, to what advertising and messaging works across platforms, and now how they buy using their mobile phones.

19 Characteristics & Activities of Today’s Mobile Shopper

As mobile becomes an unavoidable force in nearly every industry, the identification of a certain profile is essential for the success of your mobile marketing efforts. Because mobile shopping is yet to be ubiquitous, the behavior, attitude and interests of consumers who engage in mobile shopping differ from traditional desktop shoppers.

Reaching Consumers Through Mobile Marketing: Tweets from #mmaf2013

As digital marketers, our new frontier is mobile and mobile marketing. Two weeks ago, the Mobile Marketing Association hosted its annual NY forum with the theme “Mobile’s Role in Closing the Loop Along the Path to Purchase.” We identified three discussion points from the forum, and some fresh new statistics to highlight the role of mobile use in the consumer path to purchase. All sources are from #mmaf2013

Aligning Mobile Marketing With Consumer Behavior

It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact.  Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers.  54% of consumers report having access to a smartphone with Internet access

Mobile Twitter Users Are the Ideal Audience for Advertisers

A new study by Compete and Twitter found that primary mobile Twitter users in the U.S. are more engaged than regular users. These users are 86% more likely to be on Twitter several times a day than the average Twitter user. They interact more with tweets and follow more brands. What do marketers need to know to better connect with these mobile consumers?

The Weekly Compete Pulse

We’ve compiled some of the top stories from around the web this week. The big news is that Facebook has Instagram, and now Twitter has Vine. You can share short six-second videos in your twitter stream with the app, now available for iOS. Read more about the tool and its potential implications on Techcrunch. What does this new tool mean to marketers? Chris Brogan shared eleven things businesses can do

The Weekly Compete Pulse

On Monday, we watched this year’s CES keynote by Qulcomm CEO Dr. Paul Jacobs in a combination of awe and amusement. Though the message was presented in an interesting way, the significance of mobile in the new year is undeniable–and everyone has their own thoughts on exactly what role mobile will play. 74% U.S. smartphone users get real-time, location-based information on phones. MarketingLand shared its five predictions on Mobile Marketing in

The Compete Weekly Pulse

So, in recent news, Facebook released a commercial. What do y’all think? You’ll hear a lot of people talk about mobile these days—about its capabilities, about the benefits and revenue streams behind game layers, about its potential—but according to an article in Digiday mobile social media marketing hasn’t taken off yet. As evidence, the writer challenges anyone to think of “a great mobile social marketing campaign.”  Do any come to