Announcing New Mobile Measurement Solutions from Millward Brown Digital
We are proud to announce the launch of launch behavior-based mobile intelligence solutions to provide new visibility into U.S. mobile consumers and their path to purchase. With the new insights on how people use mobile devices while shopping, we are extending our expertise along the path to purchase – from how to reach consumers, to what advertising and messaging works across platforms, and now how they buy using their mobile phones.
19 Characteristics & Activities of Today’s Mobile Shopper
As mobile becomes an unavoidable force in nearly every industry, the identification of a certain profile is essential for the success of your mobile marketing efforts. Because mobile shopping is yet to be ubiquitous, the behavior, attitude and interests of consumers who engage in mobile shopping differ from traditional desktop shoppers.
Reaching Consumers Through Mobile Marketing: Tweets from #mmaf2013
As digital marketers, our new frontier is mobile and mobile marketing. Two weeks ago, the Mobile Marketing Association hosted its annual NY forum with the theme “Mobile’s Role in Closing the Loop Along the Path to Purchase.” We identified three discussion points from the forum, and some fresh new statistics to highlight the role of mobile use in the consumer path to purchase. All sources are from #mmaf2013
Aligning Mobile Marketing With Consumer Behavior
It is no secret that marketers are struggling to keep up with the explosion of digital channels for consumers and brands to interact. Mobile has long been thought of as an emerging channel, yet data recently collected by Compete sister company LightSpeed Research suggests that mobile should no longer be thought of as an emerging channel for consumers. 54% of consumers report having access to a smartphone with Internet access
Mobile Twitter Users Are the Ideal Audience for Advertisers
A new study by Compete and Twitter found that primary mobile Twitter users in the U.S. are more engaged than regular users. These users are 86% more likely to be on Twitter several times a day than the average Twitter user. They interact more with tweets and follow more brands. What do marketers need to know to better connect with these mobile consumers?
The Weekly Compete Pulse
We’ve compiled some of the top stories from around the web this week. The big news is that Facebook has Instagram, and now Twitter has Vine. You can share short six-second videos in your twitter stream with the app, now available for iOS. Read more about the tool and its potential implications on Techcrunch. What does this new tool mean to marketers? Chris Brogan shared eleven things businesses can do
The Weekly Compete Pulse
On Monday, we watched this year’s CES keynote by Qulcomm CEO Dr. Paul Jacobs in a combination of awe and amusement. Though the message was presented in an interesting way, the significance of mobile in the new year is undeniable–and everyone has their own thoughts on exactly what role mobile will play. 74% U.S. smartphone users get real-time, location-based information on phones. MarketingLand shared its five predictions on Mobile Marketing in
The Compete Weekly Pulse
So, in recent news, Facebook released a commercial. What do y’all think? You’ll hear a lot of people talk about mobile these days—about its capabilities, about the benefits and revenue streams behind game layers, about its potential—but according to an article in Digiday mobile social media marketing hasn’t taken off yet. As evidence, the writer challenges anyone to think of “a great mobile social marketing campaign.” Do any come to
Click-through Rate on Mobile Ads Higher than Desktop
Image from: Borys Shevchuk/Shutterstock In our quarterly survey of approximately 1,200 financial product owners – Compete’s Mobile FS Intelligence survey – we seek to understand sentiment on the mobile channel across the banking, credit card, brokerage, and auto insurance industries. In this blog, I’ll share a little bit about the effectiveness of mobile ads within the financial services (FS) industry. Of those surveyed, 77% of FS consumers didn’t recall seeing
The Content Conundrum – tastybytes New York City
Does content drive transactions? It’s complicated right? We asked ourselves the same question last week at tastybytes, our ongoing (and traveling) luncheon series bringing together lunch, digital marketers and lively conversation. At The MODERN at the MoMa, We were joined by Digital and Social luminaries Mason Nelder (Verizon Wireless), Colin Hynes (RueLaLa), David Schreibstein (Ogilvy) and Steve Rappaport (Advertising Research Foundation). After a brief introduction by Stephen Dimarco (@sdimarco) the
SMX: Mobile Apps & How They’re Revolutionizing Search
Attending SMX West this week? See Danielle Nohe, Director, Technology & Entertainment from Compete speak about mobile apps and how they’re revolutionizing search on March 9th at 10:45am PST. Apple CEO Steve Jobs is famous for saying “…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a