19 Characteristics & Activities of Today’s Mobile Shopper
As mobile becomes an unavoidable force in nearly every industry, the identification of a certain profile is essential for the success of your mobile marketing efforts. Because mobile shopping is yet to be ubiquitous, the behavior, attitude and interests of consumers who engage in mobile shopping differ from traditional desktop shoppers.
10 Reasons Luxury Fashion Brands Should Go Mobile
If you love fashion and technology as much as I do, you have probably heard one of the more exciting pieces of industry news this month: Paul Deneve, CEO of fashion brand Saint-Laurent, was hired by Apple as their Vice President of “special projects.” While everyone is trying to figure out what the project is, I am excited about this interesting cooperation between the two industries.