Putting the ‘Star’ in Starbucks: Getting Digital Right
Coffee: the drug of choice for busy professionals, sleep-deprived college students, Twitter bio writers, and me. The caffeinated landscape is filled with brands, brews, and beans — but it’s safe to say that nobody has quite the stronghold over the cafe market than Starbucks. How does Starbucks get digital right? Let’s take a look.
The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: People Shopping on Mobile Devices Visit More Sites Than Those on a PC, Mobile App Metrics that Matter, Matt Cutts: Google Penalties Get More Severe for Repeat Offenders, and 5 Ways To Evaluate The Quality Of Audience Data.
How Much of Windows Phone’s Growth is Owed to Kik?
Kik messenger is a messaging app that has been growing in popularity over the past few years. In fact, if you visit their website, the front page touts in large bold lettering “80 million users love Kik.” Messaging apps have taken off in popularity over the past few years because they allow smartphone users to message their friends for free without the need for a messaging plan.
4 Things You Need on Your Mobile Payment App
As a big fan of Starbucks, I’ve been using their mobile app for a while. After a few uses, I quickly realized that it is essentially a mobile payment app—combined with a loyalty program, debit note and store locator. In addition, they offer free songs for me to download every week and an additional way for me to keep track of my favorite drink.
K. Rose’s Little App Goes to Market, Abandoned After Bringing Home the Bacon
Image from: Pig Image / Shutterstock This past October, I was pumped about a new iOS application called Oink. It was headed-up by Digg.com’s founder Kevin Rose, and experienced aggressive growth in the first few seeks of being on the Apple app store, making it’s brief 5 months of existence bittersweet for highly engaged community members. If you notice, the oink.com landing page received a significant bump in daily attention and reach on Nov 3rd when it
Oh, Snap Instagr.am! Your App Rocks, But Your Website Sucks!
They say you can learn a lot about someone by navigating their iPhone app folders, under that theory I must be a narcissistic gamer who has no sense of direction. While I don’t necessarily think I am a gamer, I do know I have no sense of direction, and that I prefer to take photos on my iPhone (see Facebook album: My Life According To My iPhone). With more than