mobile ads

The Weekly Compete Pulse

Though the overwelming reaction Facebook’s Graph Search has been “unimpressed”, the social networking site may very well steal AOL’s spot as fourth-largest player in search– if Facebook’s search ads generate just 10% of the company’s revenue in the coming year. Facebook officially entered the search market with the announcement of its new social search tool, a partnership with Bing. Gartner updated its mobile advertising forecast this week. The company increased it

The Weekly Pulse

We’ve talked a lot about gamification, and as such we were interested in Mashable’s list of 6 ways to gamify your Facebook marketing. The post describes your Facebook fans’ engagement as a funnel; they say “At the top, there’s the simplest social action they can take — usually liking your page. At the bottom are complex actions like buy, subscribe or refer others.” Check out their post to see what

Click-through Rate on Mobile Ads Higher than Desktop

Image from: Borys Shevchuk/Shutterstock In our quarterly survey of approximately 1,200 financial product owners – Compete’s Mobile FS Intelligence survey – we seek to understand sentiment on the mobile channel across the banking, credit card, brokerage, and auto insurance industries. In this blog, I’ll share a little bit about the effectiveness of mobile ads within the financial services (FS) industry. Of those surveyed, 77% of FS consumers didn’t recall seeing