Online Behavior: How People Prepped for the Polls
Image from: Ballot Box / Shutterstock Just in case you didn’t know, the election is over. It’s been resolved. There’s bound to be a wealth of analysis about the results in the coming days, but I’d like to take a moment to do an analysis that preempts the results. I want to look at online behavior just before polling day. Below is a snapshot of various political-centric online properties
Binders and Bayonets: A Study in Virality
Image from: Lisa Frank Binders / LisaFrank.com By now we’re all familiar with Romney’s phrase “binders full of women,” which went viral mere hours after it was said in the second Presidential debate. The reaction was instantaneous online, trending on Twitter and even spawning its own Tumblr. Politics aside, the data around the phrase gives a rare snapshot into the process of virality, notably who benefits from the search traffic
The Compete Weekly Pulse
September data is now LIVE at Compete! Check out the top growing sites for September in our announcement post. Pinterest impacts buyers. We know this, and we’ve proven it ourselves. In our study we found that 14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest. That’s pretty fundamental evidence that Pinterest is folding itself into the path to purchase paradigm of ecommerce shoppers. What
Obama vs. Romney: Who’s Supporting Who?
Image from: Political Debate / Shutterstock If you were like me last Wednesday night, you might have found yourself sitting on the couch with a few friends or family members and tuning into the first Presidential debate of the 2012 election. If so, you also likely picked up on a major theme running throughout Jim Lehrer’s (the moderator) questions. Contrast. Last week Compete published an infographic on how the two
Digital Duel 2012: Obama vs. Romney
With the start of the presidential debates only days away, both the Obama and Romney camps are simply buzzing with social media momentum. To put into perspective the online presence of either candidate, we’ve created the following infographic to demonstrate which candidate is getting the most traffic, who that traffic is coming from, and what it could mean for this year’s Presidential Election. Just check out that map! State-by-state Obama’s campaign site is attracting
The Compete Weekly Pulse
There is so much social content out there. Some people say it’s too much, and some people think it’s just the beginning. Writing from the later standpoint, Digiday explained a recent Pew study stating curation is on the rise, and so is the creation of original content to curate. The Curation Class, as Digiday calls them, are within the 18-29 age range and inhabit the worlds of Pinterest, Tumblr and
August Data Is Now LIVE at Compete!
Image from: Gabby Douglas / Imgfave.com Can you hear it? Can you hear the roar and shift of online traffic as the seasons change? Because we totally can. August data is now LIVE at Compete! The return of American football take the number one spot with over a 150% growth since July. Then, the Mars Curiosity Rover lends a stellar bump to Nasa.gov. Not surprisingly, the summer Olympics secured a spot in the top ten,
The Weekly Compete Pulse
First of all: July data is now live on Compete.com! It’s been an interesting week to be a marketer in social media. There’s been upsets, pranks, and controversy, all of it involving marketing strategy and branding tactics. Here are some highlights: Mountain Dew decided to crowdsource a name for their newest product. The ever infamous 4chan (an image board culture online) hijacked the competition and littered the top results with
Clickstream Prediction: Michigan and Arizona Too Close to Call?
Image from: Linda Bucklin / Shutterstock Well, we’re 8 weeks into primary season and four Republican hopefuls still remain as we head into tomorrow’s contests in Arizona and Mitt Romney’s homestate: Michigan. These outcomes of these two primaries will certainly have a large effect on the momentum that each of the candidates has going into Super Tuesday next week and 59 delegates are up for grabs. So far this primary
Reviewing the Clickstream: Why Gingrich Won South Carolina
Image from: Christopher Halloran / Shutterstock A retrospective on the clickstream data pertaining to my previous South Carolina prediction reveals the impact of important events occurring very close to the South Carolina primary that would have suggested a “W” for Newt Gingrich in that contest. Compete’s analysis of the South Carolina primary went to press based on data from 12/25/2011 – 1/14/2012 and based on that data Mitt was very
Clickstream Prediction: Romney Cruising in for a Florida Win
As the four Republican primary candidates ready themselves for Florida voters this Tuesday – only two, Mitt Romney and Newt Gingrich, remain in the Sunshine State while Rick Santorum and Ron Paul set their sights on Nevada and Maine. The most recent Rasmussen telephone survey, conducted Saturday, January 22nd, indicates that Romney who has been pulling ahead this past week now commands a double-digit lead over Gingrich, despite Newt’s initial