millward brown

The Compete Weekly Pulse

Welcome to another edition of the Compete Weekly Pulse! If you missed them, take a look at some of our favorite digital marketing articles from the past week

Getting Digital Right with Hilary Kolman

In this video from our Digital CMO Summit, Hilary shares her perspective on Getting Digital Right at MEC.

Getting Digital Right with Jeffrey Graham

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. We share with you the one-on-one video interviews with select speakers and attendees.

In this video, hear from Jeffrey Graham on the importance of Getting Social Media Right!

May’s Top 50: Home Improvement and iPhone 6 Rumors

May 2014 was a rather quiet month for our top 50 websites. Most sites saw steady increases in their unique visitor count — but a few did have remarkable results! See what our data tells us in the following post.

Cards Against Marketing: Play Along With Us!

In early April, our marketing team convened to hunt down marketing buzzwords and create hilarious, marketing-themed prompts for our own version of Cards Against Humanity. Join us on Friday, June 27 and play along via social!

Getting Digital Right with Rob Norman

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. Over the next few weeks we plan to share with you the one-on-one video interviews with select speakers and attendees.

Mercedes Going Down : Millward Brown Digital Original Research

Millward Brown Digital used its automotive behavioral analytics to evaluate Mercedes’ CLA launch based on success generating demand and converting that into sales, as well as interplay with C Class.

The Weekly Compete Pulse

We’re back with another selection of top marketing and data stories from the web! With a mix of thought shifts, most valuable brands, and spot-on predictions, this week’s round-up is one you’ll learn a lot from.

Facebook Research | How We Shopped: Holiday 2013

Check out this study conducted by Facebook and Millward Brown Digital on how shoppers utilized Facebook during their 2013 holiday shopping!

Announcing Millward Brown Digital!

We’re very excited to announce today that Compete and Dynamic Logic are coming together as Millward Brown Digital! This means that we’ll be able to provide you with even better consumer, brand, and media insights.

DCMO Series: 9 Path to Purchase Questions for the CEO of Millward Brown

Mary Ann Packo leads the major market research company, Millward Brown, with the belief that understanding the modern consumer journey is both an art and science. The consumer’s path to purchase is becoming more complex with increasingly fragmented audiences, shifting consumer behaviors and even more connected devices.