Millward Brown Digital

Are You Getting Mobile Right? (Part II)

As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands.

Are You Getting Mobile Right? (Part I)

Did you know that mobile now surpasses TV as the most-used screen among multiscreen audiences? If it wasn’t clear already, this confirms that mobile is a key component to a successful digital strategy, and to a holistic consumer-driven strategy overall. To help marketers better understand how to utilize mobile’s strengths as a marketing platform, today we released Getting Mobile Right, a follow-up to our earlier Getting Digital Right study.

The Compete Weekly Pulse

Happy National Simplify Your Life Week! We hope that some of our favorite articles from last week will help you do just that. The following five articles are filled with information, tips, and tricks to help your digital marketing, to put it simply, win the internet.

The Search for Auto Insurance Shoppers

For all of the brand- focused advertising intended to drive consumers to the respective websites, consumers often go instead to search engines and use generic rather than brand-specific keywords when shopping for insurance. It is therefore on the resulting search results pages that the battle often rages.

Sunday Series: Traffic for Travelers

June marks the start of summer travel season. See which travel companies pulled ahead of the rest last month.

The Weekly Compete Pulse

Lots of variety in this week’s Weekly Pulse! If you missed any of our favorite articles this week, check them out below to stay up-to-date on all things digital marketing!

Getting Digital Right with Kelly Johnson

In the video, Kelly Johnson of ESPN shares her perspective on Getting Digital Right at ESPN and the importance of understanding how digital works in the landscape of how people are consuming media.

The Weekly Compete Pulse

This week’s Weekly Pulse includes three of our favorite articles on how to develop your social media marketing plan. Pair that with new findings concerning the “digital generation gap” and some insight on the CEO-SEO dynamic, and this edition of the Weekly Pulse will have you feeling like the savviest digital marketer on the web.

June’s Top 50: Successes, Socials, and Struggles

June data is live! Check out who thrived, who flailed, and who surprised us.

Getting Digital Right with Sargi Mann

This past April, Millward Brown Digital hosted the eleventh annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting sessions and networking opportunities. In this video, hear from Sargi Mann of Carat on the importance of reaching consumers across screens…

The Weekly Compete Pulse

We kicked off this week on a great note—Sunday was national “Embrace Your Geekness Day.” Over here at Millward Brown Digital, we were happy to oblige. Lots of articles this week were all about email and content marketing. Geek out with us over some of our favorites: