Millward Brown Digital

How many automotive prospects could you lose in a week?

After years of basing behavioral insights on the tiny window of direct referrals, the savviest industries are now realizing the importance of taking a much broader look at behaviors throughout the entire path-to-purchase. One of those industries is automotive.

Hotel Suppliers Dominant Online Despite OTA Growth

Millward Brown Digital analyzed the hotel path-to-purchase to highlight how OTAs are utilized in the consumer journey, and how they can grow their share of consumer.

Expedia Stepping Out With an Even Bigger Footprint

Ideally Expedia, Orbitz and Travelocity have unique consumer footprints that can be maintained after the merger. That’s key to being able to maximize revenue, independent of whether the brand names survive. To set the stage, Millward Brown Digital crafted high-level analyses on site unique visitors.

Is Trivago Cleaning Up?

Trivago is one of the newer players in the US online travel space and has used TV ads featuring actor Tim Williams. Trivago leveraged that attention by holding a contest, the winner of which got to orchestrate a Tim makeover.

The Weekly Compete Pulse

In this edition of the Weekly Compete Pulse, we’ve featured a few of our favorite email marketing, content marketing, and overall digital marketing articles.

The Weekly Compete Pulse

This edition of the Weekly Compete Pulse features a few of our favorite digital marketing articles from our feeds this week. If you missed them, take a look at our recap.

Are You Getting Mobile Right? (Part III)

How can marketers increase their share of mobile consumer activity? It’s important for marketers to view their brand’s mobile presence within the context of their competition, because they could be missing best-in-class opportunities that their competitors have already discovered.

July’s Top 50: Three Sites Heating Up

Temperatures were up in July, but a few lucky websites got even hotter. Three sites in particular experienced strong MoM growth. Take at our Top 50 sites to see who felt the summer love.

The Weekly Compete Pulse

Happy Labor Day Weekend! Here in Boston, we’re soaking in the warm weather while we still can. If you find yourself with some free time between splashing around in (read: winterizing) your pool, check out a few of our favorite digital marketing articles from our feeds this week.

Are You Getting Mobile Right? (Part II)

As announced in our post last week, we recently launched our newest study, Getting Mobile Right, to help marketers put mobile to its best use within their overall marketing strategies. In the study we identified three major questions that marketers are asking to better understand how mobile can propel their brands.

Are You Getting Mobile Right? (Part I)

Did you know that mobile now surpasses TV as the most-used screen among multiscreen audiences? If it wasn’t clear already, this confirms that mobile is a key component to a successful digital strategy, and to a holistic consumer-driven strategy overall. To help marketers better understand how to utilize mobile’s strengths as a marketing platform, today we released Getting Mobile Right, a follow-up to our earlier Getting Digital Right study.