2014 Super Bowl Top-Line Analysis (Jan 19th – Feb 7th)
The 2014 Super Bowl is now ten days past, so it’s a great time to gauge the top-performing advertisers based not only on pre-week and Super Bowl Sunday performance, but also post-week lift. As a result of the game’s vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (4 million dollars per 30 second in-game spot), and the importance of its return, Millward Brown Digital conducted a top-line analysis to measure the impact the advertising had on visitation to each company’s brand site. This is the second annual installment of this analysis – for the 2013 results – click here.
Announcing Millward Brown Digital!
We’re very excited to announce today that Compete and Dynamic Logic are coming together as Millward Brown Digital! This means that we’ll be able to provide you with even better consumer, brand, and media insights.