Millennials

Marketing to GenX: The In-Between Generation

GenX is a digitally transitional generation, falling squarely between Millennials and Boomers. It’s interesting to note that tablets are the exception – GenX slightly leads the pack in tablet usage.

Marketing to Millennials: The Right Screen for the Right Task

Millennials, Generation Xers, and Baby Boomers use digital and mobile differently to consume content and shop for products online. This three-part blog series will recap some key takeaways for each generation, starting with Millennials.

Instagram Upset: Are marketers taking user-generated content for granted?

Image from: self portrait / Shutterstock Instagram lit a fire among its users with its new Terms of Service and Privacy Policy, announced in December in a short blog post  (the changes were retracted two days later). The news spread fast and furiously on social media as users expressed their anger at the popular application for claiming ownership of personal photos. Celebrities and media outlets vowed to stop using Instagram. One user

Buck Up! Why Twenty-Something’s Aren’t Vacuuming

Image from: auremar/Shutterstock I am by no means financially savvy. But come November 21st I will be joining the thousands of other recent graduates and start clipping coupons, putting just 10 dollars in my tank at the gas station and paying back my student loans as my 6 month grace period has ended. Adulthood comes with a lot of responsibility, and while I did just buy my own (and first)