August Search Market

Last month we took one final look at Yahoo! and Bing as separate engines before we started to report on combined Bing Powered Search metrics.  This month we take a final look at Google before the release of its newest game-changer, otherwise known as Google Instant. What did we see happen in August? Search query volume across the 5 engines increased 2.1% from July to August, with Bing experiencing the

Digital CMO Series: Bing – Building a New Brand in the Digital Age

    Breaking through the noise to launch a new brand in today’s marketplace requires harnessing traditional marketing techniques as well as the unexpected. Reaching users online is relatively straightforward, but building emotional connections, staying relevant and delivering value is considerably more challenging. Hear from Kirsten Ward, Director of Digital Advertising, Microsoft as she discusses the challenges faced and innovation by Microsoft to build the Bing brand and steadily gain