Microsoft

January’s Top 50: Post-Holiday, Pre-Olympic Season Heats Up

See what helped software sites, job search engines, and news platforms secure spots in our Top 50!

Online Shoppers Favor PS4 by 3:2 — And They’re Going to Walmart.com to Buy it

Last month, Microsoft and Sony renewed their rivalry to maintain fixtures in consumers’ living rooms with the launch of their updated gaming consoles. Sony’s PlayStation 4, which held an advantage in online shopping interest ahead of the launches, continued to attract more online shoppers than the Xbox One across the leading online retailers in November.

Forward Unto Launch – How Microsoft’s “Forward Unto Dawn” Impacted Halo 4 Shoppers

Image from: Halo4 / thetechstuff.com Known by gamers everywhere, Microsoft Game Studios’ Halo franchise has been a fan favorite since Master Chief first took on the Covenant and Flood back in November 2001. On November 6, 2012, Microsoft launched its new title for the franchise, “Halo 4”. And just as Master Chief looks to conquer his new enemies (the Prometheans), Microsoft chose to conquer producing the 5-episode mini-series “Forward Unto

Hybrids – the brave new world of personal PCs?

Image from: somchaij / Shutterstock The Consumer Electronics Show kicked off on Tuesday giving everyone a preview of 2013’s biggest tech trends. One trend I am particularly interested in is the growth of tablets and tablet hybrids. It’s clear that consumers’ appetites for portable computing is growing based on CEA data from the Compete/ Google 2012 Portable PC Shopper Study. Tablets are projected to drive the most growth in the

Laptop Shopping: Where Do Consumers Look First?

Image from: Technology Shopper / Shutterstock College means a lot of things; it means leaving home, it means growing up, it means adjusting your body to only consuming pop-tarts and whatever is microwaveable. For many families it also means investing in a new laptop, and for vendors it means knowing when to start your back-to-school gadget campaigns. Here are a few insights to help either party make the most of

The Weekly Compete Pulse

On Thursday, President Obama announced his new plan to protect users’ online privacy. In what seems like a win for user privacy, many companies including Google, Microsoft and Yahoo have signed onto this new privacy plan, and have agreed to abide by users’ do-not-track requests, according to The Verge. Gizmodo reported on Bing’s new feature released this week called Linked Pages, which allows users to selected pages that will appear

The Biggest Winner from Google/Motorola Is… Microsoft?

Two years ago I facilitated a competitive brainstorming session for a leading pre-paid wireless service provider, with the goal of identifying the threats to incumbent brands. One of the ideas we discussed – but dismissed as too far-fetched – was Google becoming a disruptive provider of free wireless services. Not just free software, but free everything: hardware, software, apps and connectivity – the entire value chain.  After all, if Google

May 2011 Search Market Share Report

Search query volume across the 5 engines picked up slightly in May (up 2.5% from April), driving small shifts in search market share. Google’s share of the search market declined by 0.2ppts, although its query volume increased by 2.3%. While Microsoft’s share of the search market declined by 0.1ppt, the growth of Yahoo! by 0.5ppts resulted in an increase for Bing Powered engines M-O-M. Yahoo! experienced the largest growth in

March 2011 Search Market Share Report

Search activity picked up in March, with a 9.2% MOM increase in total query volume across the engines and all 5 engines experiencing query volume growth. Bing continues to gain share of the market, capturing 17.5% of web queries in March.  Among the top 3 engines, it experienced the highest MOM query volume increase of 12.6%. Yahoo! also gained 0.3ppts in share this month, bringing the total share of Bing

August Search Market

Last month we took one final look at Yahoo! and Bing as separate engines before we started to report on combined Bing Powered Search metrics.  This month we take a final look at Google before the release of its newest game-changer, otherwise known as Google Instant. What did we see happen in August? Search query volume across the 5 engines increased 2.1% from July to August, with Bing experiencing the

Digital CMO Series: Bing – Building a New Brand in the Digital Age

    Breaking through the noise to launch a new brand in today’s marketplace requires harnessing traditional marketing techniques as well as the unexpected. Reaching users online is relatively straightforward, but building emotional connections, staying relevant and delivering value is considerably more challenging. Hear from Kirsten Ward, Director of Digital Advertising, Microsoft as she discusses the challenges faced and innovation by Microsoft to build the Bing brand and steadily gain