media planner

Webinar: 3 Tools for Understanding Ad Reach

Next week, Compete will be hosting a webinar on Thursday (6/23) at 2pm EDT to talk about your ad reach and how you can optimize your ad dollars. As a media professional, you spend a huge amount of time on ad targeting to get to your ideal customer.  But during and after the campaign, how do you know if you’re actually reaching who you care about? During this webinar, Dan Pflock,

Webinar Recap: 3 Tools for Targeting Your Display Advertising

We hosted a webinar a couple weeks ago, 3 Tools for Targeting Your Display Advertising, presented by Compete’s own Kyle Johnson and Damian Roskill. In the webinar, they took a look at the two tools and techniques most used by media planners and buyers today, and contrasted those with behavioral-based targeting using our new Compete Media Planner. The Compete Media Planner allows advertisers to target their advertising based on the

How Advertisers Can Find Their Target Markets with Compete’s New Media Planner

We’ve been busy in the Media Products group here at Compete. In addition to launching Ad R/F™, we also got to announce our new Compete Media Planner (CMP). All in one day! CMP lets advertisers, advertisers’ agencies, and advertising publishers pick, mix and match from a library of 4,000 segments to target and scores websites according to a) how much of the target each site covers – a.k.a. reach –