Twitter Campaign Amounts to McDefeat

Image from: ABC News If you follow the world of social media at all, you’ve probably heard by now that McDonald’s launched a Twitter campaign last week that didn’t go quite the way they intended. The plan was to promote McDonald’s “Meet the Farmers” campaign by sponsoring a hashtag, #McDstories, and encouraging people to use it to share stories of the good times they’ve had at their local Mickey D’s.