mattel

Traditional Retailers are Barbie Shoppers’ Dream House

  Image from: Barbie’s Face / Barbie.com Although holiday decorations have been available for weeks, for most of us, the holiday season begins in earnest as the Halloween decorations come down and our children shift their attention from costumes and candy to wish lists.   If this year is like so many of the past 50, many young girls will reserve space high on their lists for a Barbie doll. Looking

Another Toy Story: Hasbro vs. Mattel

Image from: Toy Soldiers Image / Shutterstock They’re at it again- Hasbro and Mattel, two of the toy industry’s largest competitors, are competing for first place of online traffic. According to last month’s Compete data, this is the closest they’ve been in attracting Unique Visitors since last fall and it appears that Hasbro is just barely ahead of Mattel. What factors may be affecting Hasbro’s online performance? What can Hasbro