marketing

Why Marketers Should Care About Annoying Facebook “Friends”

We all know by now –  Facebook, widespread as it is and rich in consumer data as it is, cannot be ignored as a marketing and advertising channel – paid, owned, earned, or all of the above.  And as such, targeting and segmentation becomes an obvious consideration in any marketer’s Facebook campaign strategy.  These segments and personas emerge not just from a consumer’s registered demographic data or even the pages

We’ve arrived! Top 10 Tweets from SES San Francisco

We are here! Squishy people and all. For those of you who are here at SES San Francisco, be sure to stop by booth #706 and say hi to Tim Keene (@TimKeeneExp) and Brian Tino (@btino)! Our Compete.com July data went live today so feel free to stop by and chat data or learn about our tool! Since we’re sponsoring the SES SF tweet wall, we figured we might as

Gender Marketing: Pinkberry is for Girls, Ben & Jerry’s is for Boys

I don’t think I’m alone in stereotyping the entire American female population as a group of ice cream addicts. For years, the go-to post-break up image has been a woman sitting on her couch with a bowl of ice cream watching a romance movie. I would imagine that ice cream companies have a fairly easy time tapping into the female market. But the question is: Are they consciously working to

Webinar Replay: 5 Steps to Marketing Success using Competitive Intelligence

To get your copy, click the following links via Online Marketing Connect: Webinar Replay | PDF accompaniment Marketing without competitive intelligence is like driving blindfolded. How would you know who you’re competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape? In this webinar we’ll review five key steps to get you on your way to getting a leg-up on your competition.

The Weekly Compete Pulse

Did you know that we’re moving? Over the next week you won’t be able to avoid this knowledge. We just started an internal competition called Compete Moves where contenders check in and tweet #competemoves as much as possible. We’re sorry, we’re just excited. Check out a picture of our new office space here! But amidst all of the packing and relived stories about odd cubicle collector’s items, we happened upon

5 Steps to Marketing Success Using Competitive Intelligence

Date/Time: July 27, 2011 2 PM EST / 11 AM PST Duration: 1 hour Speakers: Mike Angiletta President of Online Marketing Connect Lindsey Mark Client Relations at Compete.com Join us for a webinar tomorrow, July 27th! We will review five key steps to get a leg-up on your competition. Whether you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this

Exactly How Valuable Are People With High Klout Scores?

If you’re anything like our office, you are in intense Klout competitions with your fellow coworkers. As the newest way to establish just how influential you are, your “Klout” is an increasingly valuable measurement to businesses looking to enhance their online marketing strategy. Apparently, it’s also vital to your friends at work who will undoubtedly begin sizing you up based on how you rank. Klout scores range between 1-100 –

The Weekly Compete Pulse

With the Fourth of July under our belts, along with an overabundance of BBQ cuisine, we were free this week to kick back in outfits that didn’t resemble the American flag and pick up on some great articles “gallantly streaming” across the web. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Though that sparkly Star-Spangled Banner shirt might

The Weekly Compete Pulse

If you’re in the U.S., 4th of July weekend is finally upon us. Hopefully you can enjoy a good fireworks display this year, but before you do, you might want to check out these links to some of this week’s news articles that we read and found interesting for online marketers. It’s a pretty safe bet that the mobile space isn’t going to be going anywhere, and will only be

The Weekly Compete Pulse

The first day of summer happened this week so the longest day of the year is now behind us. Soak up as much sun as you can and check out these links to some of this week’s news articles that we read and found interesting for online marketers. Watching the Bruins win the Stanley Cup was exciting, but what’s even more exciting is the number of ways we can follow

Facebook Pages Attract Online Shoppers to Retailer Sales and Promotions

Compete Online Shopper Intelligence Study Examines Role of Facebook in Retail BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released data showing that online consumers are now using retailers’ Facebook pages as online circulars. The results, part of Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, suggests that consumers are increasingly using Facebook to enhance their shopping experience and engage with brands online. According to Compete, one quarter of