marketing

The Weekly Pulse

Did you know that the average Facebook brand post only reaches 16% of its audience? Mashable reported that Facebook has rolled out an updated feature that makes it easy to tell brands the percentage of fans that see their posts among other analytics updates. CMO’s: Are you looking to extend your tenure? According to AdAge, social data may be the key. Their posts suggests that social data, when used well, can add years

Will The Force Be With All Of The Star Wars 3-D Re-Releases?

Image from: Emerson College ECommunication Thoughts Tomorrow is one of the most important days in my young life. Star Wars turns 35. Let that sink in for a minute. It’s been 35 incredible years since those genius yellow words of sci-fi storytelling scrolled across screens around the country and inspired the world. The franchise that has had one of the most significant impacts on American pop culture has held its

Is the QR Code Dead?

Image from: QR Code Image / Shutterstock Earlier today, I read an article on Mashable describing 5 reasons why your QR code marketing is broken. According to the post, one reason that QR code marketing campaigns don’t work is because most people don’t understand what QR codes are; they cited a study of college students where 78.5% responded that they did not know how to scan a QR code. In

The Digital Self Powers #AdobeSummit

Image from: Ann Lewnes Last week, part of the Compete team (@iamerickeating, @CPBulger, @greggpoulin, and @delucajared) traveled to Salt Lake City for this year’s Adobe Digital Marketing Summit. The theme of this year’s Summit focused on the power of the “digital self.” The concept of the “digital self” is the future of online marketing; every touch with potential customers will be tied back to social in some way, and the

Free Report: Learn Better Business Blogging

You see them everywhere, all the time, offering tips and building brands. Blogs! Blogging isn’t just a way to increase brand awareness. You can ultimately drive revenue through your company’s blog once you know what to do. If you’re just trying to dip your toe into the blogosphere or you already consider yourself a pro, you should never stop striving for better blogging. The Compete Pulse (blog.compete.com) has risen through

Free Report: Social Media Not Just for Show

Even though it may be the latest craze to hit the marketing industry, social media for businesses is no longer a taboo subject. With thousands of the largest brands around the world jumping on the social media bandwagon, why should your company be left behind? Before you even start to think about diving head first into the social sphere, you must carefully research what’s best for your brand. How do

Free Report: Outsmart Your Rivals with Competitive Intelligence

You wouldn’t start a business without the proper knowledge and research into what the market is doing. Why should your marketing strategy for that business be any different? Using competitive intelligence is a crucial component for gauging your marketing performance against the efforts of your competitors. By doing a little research before you develop and build your new marketing strategy, you can see what is working and what’s not for

Free Report: Let Focus Fix Your Marketing Efforts

When you’re developing your marketing strategy, there can be a lot of pitfalls that you’ll have to avoid. Focusing too much on one area of your plan can have dire consequences for other areas of your strategy that are neglected. Optimizing that focus is critically important! Increasing conversion rates for your online visitors is an extremely common problem for sites with an e-commerce component. By focusing on the customers that

Get Smart About Content: Louis C.K.’s DIY Video is No Joke

Image from: LouisCK.net Every good marketer knows that although content is king, the means by which people produce and consume that content are constantly changing, and no one understands the changing face of content like the entertainment industry. One of the most prolific comedians of his time, Louis C.K. has been innovating with his content for years. Most recently, he released his fourth stand-up special, Live at the Beacon Theater.

RE:CONNECT. The Connection Project Book

Internet. Social. Mobile. These innovations are giving us the ability to understand—and connect with—customers in new and exciting ways and will drive marketing trends far into the future. It’s fitting, then, that The Connection Project was the theme of the 2011 Digital CMO Summit, during which more than 150 industry leaders shared their success marketing to increasingly connected customers, winning over their hearts, minds, and wallets. But, why “Project”? Because

Affiliates Pining for Pinterest

Pinterest is the new popular kid on the Internet, getting featured in media outlets like celebrity gossip does on tabloids. What people aren’t talking about however is the opportunity that exists for more ‘behind the scenes businesses.’ Those amazing symbiotic or parasitic relationships where third parties benefit from Pinterest’s new hype, sort of like Entourage™ with a cast of publishers, affiliates, and merchants.