marketing

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: the Banksy guide to modern marketing, the age of social products, how to optimize for Facebook’s new algorithm, and SEO success factors.

The Unbearable Lightness Of Branding

Direct response campaigns bring in new customers, move the inventory and are held accountable to hard business KPIs. Branding is about creating awareness, perceptions and attitudes. Direct response results are evident from campaign data itself.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: the most valuable commodity in online marketing, content marketing tools, purpose-driven marketing, and a new website checklist.

Is Customer Service the New Marketing?

Image from: Customer Service / Shutterstock Many marketers are evaluating what role customer experience and customer service should have in their 2013 marketing goals. The answer is not cut and dry, but depends on what is best for the company. Today’s consumers tend to base purchase decisions on social media, reviews and referrals from friends. They are interested in marketing, but only if it matches their expectations about the brand.

Instagram Upset: Are marketers taking user-generated content for granted?

Image from: self portrait / Shutterstock Instagram lit a fire among its users with its new Terms of Service and Privacy Policy, announced in December in a short blog post  (the changes were retracted two days later). The news spread fast and furiously on social media as users expressed their anger at the popular application for claiming ownership of personal photos. Celebrities and media outlets vowed to stop using Instagram. One user

The Compete Weekly Pulse

What were the top sites in November 2012? Well, quite a bit of retail-themed sites, that’s for sure. We published our November data this week, and with it we put up a ranking of the fastest growing websites for the month. Check it out! Did you know that there are more than 200 million monthly active Twitter users? In Twitter’s own words, “you are the pulse of the planet.” If

4 Lessons In Viral Marketing From On High

Image from: Virus / Shutterstock   We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here

Introducing New Site Profiles

  Our users spoke and we listened.  We received requests and recommendations for Compete PRO Site Profiles, and as a result, we’re now delivering more useful and impactful information all in one easy-to-understand summary. The new Site Profiles page: Gives the user control over what metrics they want to see via metric “accordions” Presents demographic information visually, which makes it easy to see how a site compares to the overall

The Weekly Compete Pulse

Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending

Once Upon A Time: Pitch Decks Are Stories

Image from: Typewriter / Shutterstock Every marketer should work for an agency at some point in his or her career. The exciting, fast-paced world of pitches and juggling multiple clients is not an experience to be missed. Agencies understand that in the most simplified form, marketing and PR consist of telling a story that engages consumers and ultimately leads to new business, whether it’s for your own company or for

Is Facebook an Effective Marketing Platform?

Image from: Facebook Image / Shutterstock Earlier this month I had the opportunity to speak at a conference at the Wharton School of the University of Pennsylvania entitled: “Empirical Generalizations II: What Works in the New Age of Advertising & Marketing.” The event featured presentations from practitioners, academics, and the research community on trends occurring within the marketing ecosystem.  Not surprisingly, one of the hot topics of the day was