Free Report: Let Focus Fix Your Marketing Efforts
When you’re developing your marketing strategy, there can be a lot of pitfalls that you’ll have to avoid. Focusing too much on one area of your plan can have dire consequences for other areas of your strategy that are neglected. Optimizing that focus is critically important! Increasing conversion rates for your online visitors is an extremely common problem for sites with an e-commerce component. By focusing on the customers that
Get Smart About Content: Louis C.K.’s DIY Video is No Joke
Image from: LouisCK.net Every good marketer knows that although content is king, the means by which people produce and consume that content are constantly changing, and no one understands the changing face of content like the entertainment industry. One of the most prolific comedians of his time, Louis C.K. has been innovating with his content for years. Most recently, he released his fourth stand-up special, Live at the Beacon Theater.
RE:CONNECT. The Connection Project Book
Internet. Social. Mobile. These innovations are giving us the ability to understand—and connect with—customers in new and exciting ways and will drive marketing trends far into the future. It’s fitting, then, that The Connection Project was the theme of the 2011 Digital CMO Summit, during which more than 150 industry leaders shared their success marketing to increasingly connected customers, winning over their hearts, minds, and wallets. But, why “Project”? Because
Affiliates Pining for Pinterest
Pinterest is the new popular kid on the Internet, getting featured in media outlets like celebrity gossip does on tabloids. What people aren’t talking about however is the opportunity that exists for more ‘behind the scenes businesses.’ Those amazing symbiotic or parasitic relationships where third parties benefit from Pinterest’s new hype, sort of like Entourage™ with a cast of publishers, affiliates, and merchants.
The Weekly Compete Pulse
I don’t know about you, but I am still full from Thanksgiving dinner. One thing I find that’s always best to fill up on after a meal is digital dessert. If you’ve got some time this weekend, check out these great articles we found interesting for online marketers. Did you know that Facebook is now bigger than the ENTIRE Internet was in 2004? Now, more than ever, it’s important to
Digital CMO Series: John Bell, Managing Director, Oglivy 360
“Even Social Media needs brand management.” At the 2011 Digital CMO Summit, John Bell, Managing Director at Ogilvy 360 shared his thought provoking presentation – Overcoming the CMO’s Dilemma. John discussed a number of key questions and challenges that CMO’s are facing as brands begin to move from “experimentation into operationalizing” social media. It’s not as simple as senior marketing executives finally “getting it.” CMOs and their immediate teams are
The Weekly Compete Pulse
With Halloween over, the holiday shopping season has officially kicked into high gear! Our Retail team is prepared to update you every step of the way. Just yesterday, we released our first report: Compete Holiday Insights 2011. Whether you’re making your holiday shopping list, planning a Thanksgiving dinner, or just relaxing with family today, find some time to catch up on articles we found interesting for online marketers this week.
Best Buy’s Best Bet
Much of the news surrounding Best Buy has been hardly positive this year. The big-box electronics retailer recently announced a 30% drop in quarterly profits. Plans are also in the works to cut the square footage of Best Buy’s stores by 10%. Analysts have suggested that Best Buy has struggled for the same reasons many other bricks-and-mortar retailers have: Amazon. Some have gone as far to say that Best Buy
Why Marketers Should Care About Annoying Facebook “Friends”
We all know by now – Facebook, widespread as it is and rich in consumer data as it is, cannot be ignored as a marketing and advertising channel – paid, owned, earned, or all of the above. And as such, targeting and segmentation becomes an obvious consideration in any marketer’s Facebook campaign strategy. These segments and personas emerge not just from a consumer’s registered demographic data or even the pages
We’ve arrived! Top 10 Tweets from SES San Francisco
We are here! Squishy people and all. For those of you who are here at SES San Francisco, be sure to stop by booth #706 and say hi to Tim Keene (@TimKeeneExp) and Brian Tino (@btino)! Our Compete.com July data went live today so feel free to stop by and chat data or learn about our tool! Since we’re sponsoring the SES SF tweet wall, we figured we might as
Gender Marketing: Pinkberry is for Girls, Ben & Jerry’s is for Boys
I don’t think I’m alone in stereotyping the entire American female population as a group of ice cream addicts. For years, the go-to post-break up image has been a woman sitting on her couch with a bowl of ice cream watching a romance movie. I would imagine that ice cream companies have a fairly easy time tapping into the female market. But the question is: Are they consciously working to