marketing

Instagram Upset: Are marketers taking user-generated content for granted?

Image from: self portrait / Shutterstock Instagram lit a fire among its users with its new Terms of Service and Privacy Policy, announced in December in a short blog post  (the changes were retracted two days later). The news spread fast and furiously on social media as users expressed their anger at the popular application for claiming ownership of personal photos. Celebrities and media outlets vowed to stop using Instagram. One user

The Compete Weekly Pulse

What were the top sites in November 2012? Well, quite a bit of retail-themed sites, that’s for sure. We published our November data this week, and with it we put up a ranking of the fastest growing websites for the month. Check it out! Did you know that there are more than 200 million monthly active Twitter users? In Twitter’s own words, “you are the pulse of the planet.” If

4 Lessons In Viral Marketing From On High

Image from: Virus / Shutterstock   We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here

Introducing New Site Profiles

  Our users spoke and we listened.  We received requests and recommendations for Compete PRO Site Profiles, and as a result, we’re now delivering more useful and impactful information all in one easy-to-understand summary. The new Site Profiles page: Gives the user control over what metrics they want to see via metric “accordions” Presents demographic information visually, which makes it easy to see how a site compares to the overall

The Weekly Compete Pulse

Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending

Once Upon A Time: Pitch Decks Are Stories

Image from: Typewriter / Shutterstock Every marketer should work for an agency at some point in his or her career. The exciting, fast-paced world of pitches and juggling multiple clients is not an experience to be missed. Agencies understand that in the most simplified form, marketing and PR consist of telling a story that engages consumers and ultimately leads to new business, whether it’s for your own company or for

Is Facebook an Effective Marketing Platform?

Image from: Facebook Image / Shutterstock Earlier this month I had the opportunity to speak at a conference at the Wharton School of the University of Pennsylvania entitled: “Empirical Generalizations II: What Works in the New Age of Advertising & Marketing.” The event featured presentations from practitioners, academics, and the research community on trends occurring within the marketing ecosystem.  Not surprisingly, one of the hot topics of the day was

The Weekly Pulse

Did you know that the average Facebook brand post only reaches 16% of its audience? Mashable reported that Facebook has rolled out an updated feature that makes it easy to tell brands the percentage of fans that see their posts among other analytics updates. CMO’s: Are you looking to extend your tenure? According to AdAge, social data may be the key. Their posts suggests that social data, when used well, can add years

Will The Force Be With All Of The Star Wars 3-D Re-Releases?

Image from: Emerson College ECommunication Thoughts Tomorrow is one of the most important days in my young life. Star Wars turns 35. Let that sink in for a minute. It’s been 35 incredible years since those genius yellow words of sci-fi storytelling scrolled across screens around the country and inspired the world. The franchise that has had one of the most significant impacts on American pop culture has held its

Is the QR Code Dead?

Image from: QR Code Image / Shutterstock Earlier today, I read an article on Mashable describing 5 reasons why your QR code marketing is broken. According to the post, one reason that QR code marketing campaigns don’t work is because most people don’t understand what QR codes are; they cited a study of college students where 78.5% responded that they did not know how to scan a QR code. In

The Digital Self Powers #AdobeSummit

Image from: Ann Lewnes Last week, part of the Compete team (@iamerickeating, @CPBulger, @greggpoulin, and @delucajared) traveled to Salt Lake City for this year’s Adobe Digital Marketing Summit. The theme of this year’s Summit focused on the power of the “digital self.” The concept of the “digital self” is the future of online marketing; every touch with potential customers will be tied back to social in some way, and the