marketing insights

Best of the Compete Blog: 2012 Edition

Image from: 2012 / Shutterstock Well well well! Here we are, at the brink of 2013, the whole of 2012 concisely packaged away in our retrospect. The natural thing to do at these transitions is to review, right? As marketers, analyzing past triumphs is often times the most telling process for elucidating the future, so as the new year approaches we’ve constructed a list of Compete’s top stories in 2012. But what

3 Strategies to Impact Your Consumer’s Path-to-Purchase

Image from: Maze image / Shutterstock I want you to take a moment to look around you. How many Internet-enabled devices do you own? I currently have two in my direct line of sight (computer, phone) and one in my bag (laptop). Like you and I, consumers live in an ‘always on’ environment. Yet, because of the multiplicity of these devices, it has become increasingly difficult to trace a consumer’s