marketing campaign

A Brand Blueprint For Marketing On Facebook

In his August post of MediaPost’s Online Metrics Insider, Stephen DiMarco questioned the value of Facebook to a marketer’s campaign, while analyzing Facebook’s ability to measure your own successes as a marketer. Incorporating Facebook into a campaign has become an imperative part of any marketer’s strategy. Company Facebook pages result in community involvement and, ideally, engaged fans. Stephen questions how we can capitalize on the opportunity Facebook presents, since high