marketers

The Weekly Compete Pulse

I think I speak for the rest of Boston when I say that today is a gorgeous day outside. The windows are full of sunshine and open wide with a nice cool breeze coming in. It seems perfect weather to go pick up that turkey or ingredients for that special pie that earns you your right at the Thanksgiving table each year. Or you could also take a nice walk

Why Marketers Should Care About Annoying Facebook “Friends”

We all know by now –  Facebook, widespread as it is and rich in consumer data as it is, cannot be ignored as a marketing and advertising channel – paid, owned, earned, or all of the above.  And as such, targeting and segmentation becomes an obvious consideration in any marketer’s Facebook campaign strategy.  These segments and personas emerge not just from a consumer’s registered demographic data or even the pages

The Weekly Compete Pulse

Did you know that we’re moving? Over the next week you won’t be able to avoid this knowledge. We just started an internal competition called Compete Moves where contenders check in and tweet #competemoves as much as possible. We’re sorry, we’re just excited. Check out a picture of our new office space here! But amidst all of the packing and relived stories about odd cubicle collector’s items, we happened upon