market

Win/Win Marketing: Give a Teacher an Apple – Apple iPad, That Is.

On March 11th, Apple released the iPad2 to the world. Chocked up with tons of new features, a sleeker design, and optimism for the future of tablets, the iPad2 would inevitably provide for Apple a surge of attention and sales, essentially marketing itself. But the iPad2 wasn’t the only thing Apple released to the public around this time. In partnership with this new product, Apple decided to set up shop

The Small Office/Home Office Segment, an Untapped Telecom Market Opportunity

Who works from home or knows someone who does at least once a week? I do! And apparently it’s not just me. In Q4’10 Compete conducted a survey targeting telecom shoppers and asked them how often they worked from home and found that 1 in 3 employed telecom shoppers worked from home at least once a week. And as reflected in the chart below, 69% of these shoppers who work

Using the Online Channel for CPG Product Launch: Yoplait Greek

How do you launch a new product in the $3.7B yogurt industry?  That’s a question that Yoplait, a General Mills brand, recently tackled with the launch of Yoplait Greek.  The Greek yogurt market already has several top competitors including Fage and Chobani.  However, Yoplait Greek managed to attract ninety thousand consumers to its site in the month of March.  That volume is 3x the number of visitors compared to the