magazine advertising

Tablets and Magazines: A Match Made in Heaven

Image from: Kantar Media This week, Compete’s parent company, Kantar Media, published a great set of insights specific to magazine publishing and tablets (with a naturally heavy leaning on the iPad) – so we thought we’d share. You can download the whole piece here, but I thought I’d pull out what I found most interesting: most of the advertising in the app are the same ads as the print magazine.