The Weekly Compete Pulse
Here’s a round-up of our favorite digital marketing stories from the web this week: How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions Netflix has been known for quite some time as a data-driven company. A reputation that they have built with recommendation algorithms that rival Amazon’s and why some speculate is the real reason why House of Cards performed so well. Check out this
JCPenney and the Dangers of Selective Data
Image from: JCPenney Rebrands / brandsunderconstruction.com JCPenney has been undergoing some huge changes in the past year – they’ve launched not one, not two, but three new attempts to rebrand the store. The most recent move was to launch a “store-in-a-store” program similar to Target. The Wall Street consensus, as well as their earnings, have said that this strategy isn’t working. But, I wanted to take a look at the Compete data
Where Did Consumers Shop Online During Thanksgiving and Black Friday?
Image from: Winter Sale / Shutterstock Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday
Would you bet Your Bottom Dollar on JC Penney or Kohl’s this Quarter? Traffic Might Indicate No…
Image from: Breaking Copy Despite cutting prices this spring to counteract the decline in first quarter profits, Kohl’s online traffic may suggest another lull in profits this quarter. The announcement a couple weeks ago about JC Penney President, Michael Francis, suddenly leaving the retailer may also be a sign of a poor quarter for JC Penney. All this buzz piqued my interest, and I decided to look at Compete.com to
Fashion Star brings increased traffic to Saks, H&M
Image from: NBC With nine seasons of Project Runway behind us, America is clearly ready for a new kind of fashion reality show. Enter Fashion Star. Hosted by Elle Macpherson, Fashion Star give 14 designers the chance to win a multimillion dollar prize to help launch their collection. The twist is that designers pitch their designs to buyers from Macys, Saks Fifth Avenue and H&M each week. If the buyers
The New JCPenney – How Things Are Going So Far
Image from: Biz Journals JCPenney’s quest to change the department store shopping experience has been hard to ignore. The iconic retailer has hired Ellen as its new celebrity spokeswoman to tell consumers that prices have been slashed, return policies have been made more flexible and that JC Penney is a cool place to shop. Competitors and industry analysts alike have openly questioned whether such a strategy can be pulled off.