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Apparel Goes Mainstream Online

Image from: Women’s Apparel / Saks.com Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel.  The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase.  Those days are behind us.  82M consumers shopped for apparel online this spring at an online retailer.  To put