Look Out for Lexus
Image from: Lexus / automotive.com Recently, Lexus announced plans for its first ever global branding campaign set to kick off in May 2013. The objective is to generate interest and appeal among younger people who may not have considered Lexus in the past. Globally, Lexus sales trail the German brands – BMW, Audi and Mercedes – by a considerable margin. However, here in the US it’s a different story. Lexus
Webinar Replay: Which Brand Will be Crowned the “King of Luxury”?
Image from: Luxury Car / Shutterstock Compete recently hosted a webinar: Which Brand Will be Crowned the “King of Luxury”? We examined insights into 2012 luxury automobile sales through the 2nd quarter. We looked further at an analysis of the six leading brands in a head-to-head comparison of sales, shopper volume, competitive cross-shop and conversion. Download the replay here and learn: Which brands are generating the most shoppers and why
Free Report: Which Brand Will be Crowned the “King of Luxury”?
Image from: noktahhitam Who will be Crowned “King of Luxury”? Sales volumes to date reinforce that Mercedes-Benz and BMW will be in a tight race for the 2012 U.S. luxury-vehicle sales crown. Less clear is how Mercedes-Benz and BMW are driving sales, and how susceptible each brand is to losing sales to other rivals, such as Lexus. This white paper will provide an overview of the luxury car market for the