L’Oreal on Xbox

Beauty Is In the Eye of the Controller: How L’Oreal is Targeting Gamers on Xbox

Image from: L’Oreal Next Level / AdAge If there’s one thing the video game community is known for, it’s obviously their physical beauty.  Right? Perhaps not, but L’Oreal is looking to change that in a smart way. Their recent campaign to start a female-focused, beauty app on the Xbox console sets them as a pioneer, venturing where no beauty brands have forayed before. Aside from the novelty factor, why would