Success Stories: Use Search Intelligence to Acquire Strategic Assets
Regularly monitoring competitive intelligence search data is key for short-term SEO strategy, but it can also dictate long-term digital marketing plans. As an online brand, you should be regularly monitoring referral keywords, or search terms that bring traffic to your site. Yes, this can be done in your local analytics. But, local analytics don’t show what keywords are driving traffic to your competitors’ sites.
Forget Anchovies, Hold the PPC! SEO Management Helps Pizza Company Deliver to Its Bottom Line
After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza! Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies. Using the Keyword Destination tool on Compete.com to get a
Quick-Tip: Leveraging the Long Tail
With the evolution of search technologies like google instant leveraging long tail keyword data is becoming more and more important. It’s a lesser understood concept that the better portion of business conversions (both macro and micro) are prompted from long tail search. The truth is that innovations in search are allowing consumers to get to their final destinations faster. For example, a user wants a new pair of shoes… before instant