The NBA is back! Wait, did anyone know it was gone?
Image from: NBA / Shutterstock Why was there so much to look forward to on December 25? It was the day millions eagerly looked forward to: the return of men’s professional basketball. Unless you were one of the many who didn’t even care (or notice) that the season was beginning over a month late. At noon on Christmas Day, the NBA got things underway with my Boston Celtics going up
August Category Data Show NFL Recovered From Its Lockout Fumble
Image from: Paul Orr/Shutterstock BOSTON, MA–(Marketwire – Oct 11, 2011) – Kantar Media Compete today released August data showing notable growth in its Football category, which drew in 16.6M UVs, a month-over-month (M-O-M) increase of 94.6% percent and a 22.2% percent rise year-over-year (Y-O-Y). This was healthy bounce-back from its lockout-mired lull in July. In fact, football fans showed up in higher numbers online in August 2011 than August 2010.
Have you been preseason-ing a juicy football-shaped burger?
With the infamous NFL lockout over just in time for preseason, I’ve been wondering if the whole ordeal left a bad taste in the mouths of fans. Are people as interested in football this season? I decided to investigate, using some Compete data, to gauge just how much online engagement football fans have had with the NFL this year. We won’t have access to some of the preseason data for