location based services

The Weekly Compete Pulse

If you’re a hockey fan, you’re probably anxiously awaiting game 6 of the Stanley Cup finals on Monday. But to occupy yourself until then, you can watch the Belmont Stakes today, or just check out these links to some of this week’s news articles that we read and found interesting for online marketers. Here at Compete, we love sexy data. This interesting read from Ad Age talks about how making

The Weekly Compete Pulse

Ah, the first weekend in June. Time to head to the beaches, BBQ with your friends, and enjoy a cold one by the campfire. On the other hand, you could just check out these links to some of this week’s news articles that we read and found interesting for online marketers. One of the most popular forms of advertising is branded entertainment, in part because if executed correctly, it can

Webinar: How Can Location Based Marketing Help My Business?

A couple weeks ago, Compete brought back our TastyBytes event series at Towne Stove and Spirits in Boston. This particular edition of the series focused on location based services, and how marketers can take advantage of them to connect with consumers in new ways. The panel featured some awesome LBS experts including Mike Schneider, Aaron Strout, Gary Leopold, Ajit Verghese, and Nataly Kogan. Now we’re lucky enough to have Mike

TastyBytes Boston – Location-Based Services: Not Just For Mayors

Yesterday, after a brief hiatus, Compete’s TastyBytes series made a comeback in a big way. Held at Towne Stove and Spirits in the heart of Boston, we had an engaging crew of panelists and an awesome group of about 50 attendees from the marketing industry, agencies, and brands to discuss the location-based services space, how it’s developing, and what it means to consumers and marketers. In case you’re unfamiliar with

The Weekly Compete Pulse

It’s finally Oscars weekend, there are movies to watch and the Academy to thank. But before you dive head first into what everyone is wearing on the red carpet, check out some of this week’s news articles that we read and found interesting for online marketers. One of the hardest parts of online marketing is being able to brush off the haters. Thanks in part to social media, you can

Check-in to the Future of Daily Deals, Part Deux

About two weeks ago, I wrote a post on my predictions for how daily deal sites will evolve over 2011 and beyond. At the end of that post, I asked about how location-based services may play a role in defining how daily deal sites continue to evolve. So here we are at the next post where I’ll make my predictions about how LBS will be more integrated with daily deal

The Future of Daily Deal Sites: Mobile, Niche Markets, LBS-style Check-ins?

We’ve covered Groupon.com and other daily deal sites before on our blog, but we’ve never really offered an opinion about the future of these kinds of sites. Can they keep up with the explosive growth rate they’ve seen over the last year? Can they continue offering deals with small local businesses, or will they focus on offering deals with national companies to emulate the success Groupon saw last year with

tasti D lite ‘sprinkles’ some love on Location-Based Services

Last week I revealed my skepticism about Location-Based Services with the post “I’m the mayor! So what?” and with over 40 comments, I think it’s safe to say that there are a lot of opinions about LBS’s out there. Just to clarify, I do use LBS services (the ones that are available to me as a devoted blackberry user, and actually struck up a great conversation with the folks over