Whole Foods, Whole Marketing: Getting Digital Right
As a part of Millward Brown, we believe that a company’s brand should be at its core – and as Millward Brown Digital, we want brand strategy and digital execution to be in tandem. So what about the most iconic grocer in an ever-growing healthy-eating subculture?
The Compete Weekly Pulse
Is your SEO Agency any good? How do you know? The truth is that results are just numbers, and it’s hard to define something as a direct result of your agency’s strategy when you have no idea what that strategy is to begin with. Why not just luck, then? The point is you need to assess if your agency is right for you by assessing their methodology, and you can’t
The Weekly Pulse
There has been lots of talk about Pinterest and its competitors this week. For instance, The Fancy announced that they will be diving into the world of mobile commerce with an update to their iOS app that allows users to purchase things directly from the app. Similarly, The Verge writes about why Pinterest rival Wists failed to become the next big social network. Do you know the keys to affiliate
Five Key Content Strategy Elements that Made Me Fall in Love with b.good
I recently had a sit-down interview with Jon, one of the owners of b.good, to get the inside scoop on b.good’s content strategy. For those of you that haven’t experienced b.good, it’s a growing Boston-based burger chain, that specializes in making “good food, fast”. They offer a handful of juicy speciality burgers, killer salads, oven baked fries, and milkshakes to die for. The cherry on top of their heavenly milkshakes
Could BJ’s Wholesale Go Glocal?
Image from: sextoacto / Shutterstock Besides toilet paper, shampoo and maybe Ramen Noodles, I don’t really buy things in bulk. But while I may be an independent, twenty-something who buys just barely $20 in groceries a week from the nearest grocery store, those with children tend to shop at mass merchant warehouse stores. Apart from their selection of samples, Costco, Sam’s Club and BJ’s Wholesale vary because Costco and Sam’s
Help, My Competitor is Yelp! Is the Local Review Space Big Enough?
The local review space is increasingly relevant to the modern day consumer. Long gone are the days where the only way you were recommended a business was through your friend’s sister’s friend with the hair salon or by calling your one foodie friend who happens to know every type of cuisine within a 10 mile radius – although you should probably still keep that friend around. We decided to check
Summer is a Time to Celebrate Great Food and Local Markets!
That’s right! You’ve been waiting for it all year, and it’s finally here! August is National Goat Cheese Month! Not a fan of goat cheese? How about blueberries? July was National Blueberry Month, but unfortunately, I was out of the country and couldn’t fully appreciate it in France. Now that I’m back and Compete.com data for July is live, I wanted to take a look and see if other people