Amazon Deal Does It Again
Image from: Amazon Remember last year when group buying sites were all the rage? Consumers couldn’t get enough of them, analysts loved talking about them, and retailers feared them. Well, other than Groupon’s rocky IPO, we haven’t heard a lot about group buying sites recently. In fact, it seems like consumers are getting bored of them as well. Since peaking last summer, traffic to the two largest group buying sites
Daily Deals on the Downside: Groupon and Livingsocial Continue to Slide
Image from: Merkushev Vasiliy/Shutterstock Group buying/daily deal sites seem to be losing their shine – witness the recent layoffs at Buywithme.com (which has recently merged with Gilt Groupe) and the repricing of the Groupon IPO due to concerns with their model (and other issues). From my perspective, I’ve long thought that the daily deal space was overcrowded and people were starting to ignore the offers – deal fatigue setting in.
Top 250 Websites – August 2011
Stellar Month for Facebook, Twitter; Daily Deals Leaders Continue Dip BOSTON, MA–(Marketwire – Sep 29, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for August 2011. Among notable changes in August were major traffic increases to Facebook.com, Twitter.com, MTV.com and NFL.com and a second month of declines for Groupon.com and Livingsocial.com. Daily Deal Leaders Drop in UVs for Second Consecutive Month Perhaps in part due
A Daily Deal… Just For You!
Does LivingSocial.com have a deal for you? Since its launch in July 2009, LivingSocial, a daily deal site, has grown to over 34 million members in the U.S. With so many people actively looking for values in their local area; I wondered which have been some of the most popular deals over the past year. To figure this out I used the daily metrics available on compete.com and looked for
Top 250 Websites, July 2011
BOSTON, MA–(Marketwire – Aug 29, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for July 2011. Among notable changes in July were drops in unique visitors to daily deal sites and soaring number of unique visitors hitting social networking sites. Drops in Daily Deal Unique Visitors Daily deal darling Groupon.com experienced an 8.9 percent drop in the month of July to 30.6 million unique visitors
Got the Munchies?
Domino’s Pizza ran a national promotion with Groupon on 4/20 that offered a large pizza with up to 10 toppings for $8 – much to the delight of one particular behavioral segment. This deal didn’t generate the same magnitude of buzz as other national group deals. In fact, when you look at the daily percentage of online U.S. consumers who visited Groupon.com and Livingsocial.com (i.e. daily reach), you see that
Will LivingSocial Really Overtake Groupon in 2012?
Social daily deal site LivingSocial recently announced that it will overtake Groupon in January 2012, highlighting that they now control $4 out of every $10 of deals sold on either platform. While I enjoy using both services, my first reaction was to question LivingSocial’s prediction, simply due to the phenomenal success Groupon has seen over this past year. While LivingSocial’s subscriber base may have increased from 10 million to 24
The Flashy Side of Online Travel Deals
Compete recently authored two blogs on the Future of Daily Deal Sites in general. The Travel industry has its share, too, including LivingSocial’s Escapes product. Some, such as jetsetter.com and tablethotels.com, are travel only while others (ruelala.com and livingsocial.com) are more retail-oriented but have added travel. Many of these sites are affiliated with much larger and more familiar brands such as TripAdvisor (Sniqueaway), Travel + Leisure (Vacationist), and the Gilt
Compete Ranking of Top 50 Web Sites for January 2011 Shows Big Chill for Online Retailers
User Visits to Top Retailer Sites Quickly Return to Pre-Holiday Levels; Bing.com Traffic Reached Its All-Time High, Has Doubled Since January 2010 BOSTON, MA–(Marketwire – March 1, 2011) – Compete, a Kantar Media company, today released its ranking of the top 50 web sites for January 2011. Compete’s data clearly shows that traffic to top online retail sites decreased significantly in January, including Walmart.com (-32.64 percent), Target.com (-32.15 percent), Bestbuy.com
Maximizing Online Channel Effectiveness Using Competitive Intelligence
The astronomical growth of group buying websites such as Groupon and Livingsocial has been a major trend for 2010 – but what does the group buying market look like beyond the hype? Take a look at this webinar presented by me and Damian Roskill that explores competitive intelligence and benchmarking as a way to understand what your competitors are doing online. We use Compete’s Online Channel Effectiveness (OCE) product to
Webinar: 4 Keys to Maximizing Online Channel Effectiveness
The IPO buzz has returned with a vengeance since late last year… Groupon has been associated with some hefty valuations. It was the first of many group shopping sites that have drastically altered how people pick where to go for dinner and get their wine-splattered shirts dry-cleaned. Curious about what some of the key online metrics have to say about a company rumored to be worth $10B (Groupon) and its