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Free Report: The State of Social Media

Starting with The State of the Social Media: First Edition, Compete will be releasing a white paper series covering your favorite marketing channels including search, social, and email. Marketing is a fast-paced industry and consumer behavior is anything but stagnant. Your knowledge of your potential customers should also be dynamic. For this first installment, we’ll showcase insights gleaned from Compete PRO data to illustrate how your potential customers are using

Is My Mom a Social-ite?

Image from: 26knot / Shutterstock My mom is not a “mom jean” wearing, mini-van driving mom. No, my mom is pretty cool. She knows how to use an iPhone, let me skip school to go to Disneyland growing up, and will send me the occasional Trader Joe’s gift card with  clothing surprise package (score!). And while I have gotten use to my mom being my friend on Facebook (and my

Want to raise your web traffic? Go public!

Image from: JohnKwan / Shutterstock When we think about a company going public, we think of companies raising money to fund expansion, or ringing the bell at the New York Stock Exchange, or analysts discussing the prospects for the company on CNBC. We don’t often think of going public as a way to build brand awareness and drive web traffic. Linkedin shows that going public could be a powerful driver

Are 20-Somethings Too Connected? Or Not Connected Enough?

Image from: Jaimie Duplass via Shutterstock My iPhone is synced to Twitter, Facebook and Instagram. Within seconds I know what my friends are doing as I update my networks, and play a word in Words with Friends. My generation is connected, which is not entirely our fault since playing Oregon Trail in elementary school was educational. In this digital age it is hard to not be connected, everything and everyone

Who Should Be Worried About Google+?

When Google+ came on the scene at the beginning of July, the early adopters were all over it, but they were skeptical. We all remember Wave and Buzz, which didn’t quite hit the mark. This time though, the general opinion is optimistic, and the conversation has turned from “should competitors be worried” to “WHICH competitors should be worried.” Of course the first reports of Google+ was that it’s trying to

Kantar Media Compete Releases Ranking of Top 250 Websites for June 2011

Traffic Heats Up for Online Casual Gaming, Banking and Social Networking Sites BOSTON, MA–(Marketwire – Aug 2, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for June 2011. Among the notable changes in June were lifts in traffic to numerous online casual gaming sites, financial institutions, Facebook, LinkedIn and Twitter, as well as the continued decline of Myspace. Read more…

The Weekly Compete Pulse

With the Fourth of July under our belts, along with an overabundance of BBQ cuisine, we were free this week to kick back in outfits that didn’t resemble the American flag and pick up on some great articles “gallantly streaming” across the web. Check out these links to some of this week’s news articles that we read and found interesting for online marketers. Though that sparkly Star-Spangled Banner shirt might

Kantar Media’s Compete Releases Ranking of Top 50 Websites for May 2011

IPO Fever and Big News Stories Fuel Healthy Gains in Site Traffic BOSTON, MA–(Marketwire) – Kantar Media’s Compete today released its ranking of the top 50 websites for May 2011. Significant changes during the month included traffic increases to LinkedIn.com, Groupon.com and Skype.com amid speculation about IPOs and acquisitions. Also of note, explosive growth in traffic to online news sites, presumably driven by the bin Laden capture, the Schwarzenegger flap, Oprah’s

Four Things You Might Not Know About Twitter

Compete recently fielded a survey to uncover how consumers are using leading social media platforms and the impact usage has on interaction with a brand. Some interesting findings about Twitter emerged from the study that might be surprising to many. Here are four things that you might not know about Twitter. 1. Twitter users are more likely to engage with the service through a mobile device than are users of

What Does The LinkedIn IPO Imply About The Value of Facebook?

The recent IPO of LinkedIn clearly illustrated the public’s infatuation with all things social.  The company ultimately priced its IPO at $45 a share after raising the range due to high investor demand.  Within its first day of trading the stock reached a high of $122.69 leaving the company with a market cap of $11.6B!  The stock has retreated (closed at 75.91 on 6/8), but this still leaves the company

Get your online marketer on at OMS San Diego

This week me and few other members of the Compete team will be hitting up our first online marketing event of the year, Online Marketing Summit in San Diego. I look forward to meeting our Compete users on the west coast at our Tech Showcase table to talk shop and at the Compete sponsored happy hour on Tuesday night to get saucy. Being a marketer that markets products that help