KONY 2012

Did Anyone “Cover the Night”?

Image from: Invisible Children We’ve written plenty of posts about the #StopKONY movement before: when the video was first released we documented the huge spike in traffic to the KONY 2012 website. A few weeks later, we checked back in on the site and saw that, as to be expected, traffic was declining. On April 5th, Invisible Children released a second follow-up video, however it was not nearly as successful as it’s

Update: Where is #STOPKONY now?

Image from: Invisible Children Last month we wrote about how the #STOPKony campaign has taken the internet by storm. With the negative press that the Invisible Children organization has received since their video reached viral status I wanted to see how the organization was responding on the web. Looking at daily reach and daily attention for Invisiblechildren.com we can see that traffic has decreased in the last month. Interestingly, traffic

RT and Fight Injustice #Trayvon #STOPKony

Image from: Existenceisresistance.org Social media has been the culprit behind a lot of recent justice issues. From #KONY2012 to the backlash on Rush Limbaugh’s inappropriate comment, Twitter is where people are going to have conversations on these issues, or at the very least, to share and promote opinions. These issues are complex and I doubt that clicking a link is actually going to solve the complications of women receiving birth

The Weekly Pulse

This week, everyone has been talking about the KONY 2012 mini documentary. The video was published on March 5th and the Invisible Children website saw a huge spike in traffic. The video was highly criticized and Mashable published an article about why creating “slacktivists” isn’t necessarily a bad thing. Didn’t make it to Mobile World Congress this year? AdAge published a list of five mobile tips for marketers who weren’t