The Flout-able, Doubt-able Klout
Image from: Doubtful Image / Shutterstock Can Klout be used to gauge the potential of a human being? It can if you’re a Florida State professor Todd Bacile, who wants to grade his students based on their social media influence. Lots of people are wondering if Klout has any merit, and even the Klout developers recently revamped their scoring system to enable a “more accurate, transparent Klout.” Was the revamp
The Weekly Pulse
We’ve talked a lot about gamification, and as such we were interested in Mashable’s list of 6 ways to gamify your Facebook marketing. The post describes your Facebook fans’ engagement as a funnel; they say “At the top, there’s the simplest social action they can take — usually liking your page. At the bottom are complex actions like buy, subscribe or refer others.” Check out their post to see what
The Weekly Pulse
We have been talking about Klout a lot lately; first we reported that they launched a mobile app for checking your score on the go, and then we wrote a blog post discussing the popularity of the social service. This week, TechCrunch announced that Klout has released a new, speedier API. Boston Innovation posted an article about Bettina Hein, CEO at Boston-based Pixability and co-author of the upcoming Video Marketing for Dummies,
Klout, Where Have All the Egos Gone?
Image from: Web Strategy Last year, when Klout was the new kid on the block I wrote a post titled Does Klout Have Clout? questioning whether Klout’s measure of social influence had merit. While the site does gain traffic based on our obsession with ourselves, Narcissus might remind us that vanity doesn’t ever end well. Klout may have gained more exposure in the last year, but it seems the following it once
The Weekly Pulse
Have you ever used Google+ Hangouts? This week, Life Hacker reported that Hangouts will get lots of new features, like diagram tools and SlideShare. Will these features make you more likely to use Google+ hangouts? Looking to pump up your search engine optimization? Check out Search Engine Watch’s post on how to find profitable keywords for your website. They break it down into five steps to increase your SEO. Do you care
Gilt Looks To Score Sales From Klout Promotion
In the tech industry it’s common for start-ups to look to one another to start a symbolic relationship. One such partnership, between Gilt Groupe and Klout leveraged member’s social influence and email marketing to sell select items online last week, full email here. With building pressure to go public later this year, Gilt was hoping to score some brand ambassadors, while Klout is always on the prowl for partnerships to
The Weekly Pulse
This week, everyone has been talking about the KONY 2012 mini documentary. The video was published on March 5th and the Invisible Children website saw a huge spike in traffic. The video was highly criticized and Mashable published an article about why creating “slacktivists” isn’t necessarily a bad thing. Didn’t make it to Mobile World Congress this year? AdAge published a list of five mobile tips for marketers who weren’t
The 6 People Twitter Should Bring if Stranded on a Desert Island
Image from: Andrew Doran / Shutterstock As a brand who seeks out any way to engage with our customers, friends, and other our industry experts, we openly admit that we need Twitter. We might even go so far as to say that we are addicted to it. It seems that in this day and age if a company does not have a social media presence they are not only outdated, but also
11 Defining Digital Insights of 2011
Image from: SVLuma / Shutterstock Every day, Compete analysts dig through our data of internet usage and provide our readers with an insight on an industry or online trend. Whether we are discussing the latest holiday shopping trends or the impact of the #Orbitz25Days of Holiday Travel social media campaign, we aim to provide online marketers with context and impact measurement surrounding some of today’s hottest trends. As a tribute
Does Klout Have Clout?
On Monday we dove into what Klout is. Now, I have a Klout score of 43 and while I am classified as a “Networker” I am in no position to battle Lady Gaga (Klout score of 93) or any Kardashian for that matter. That being said, I like to believe I have some social media swagger and perhaps influence on people plugged into the World Wide Web. There are over
Exactly How Valuable Are People With High Klout Scores?
Image from: Klout / Shutterstock If you’re anything like our office, you are in intense Klout competitions with your fellow coworkers. As the newest way to establish just how influential you are, your “Klout” is an increasingly valuable measurement to businesses looking to enhance their online marketing strategy. Apparently, it’s also vital to your friends at work who will undoubtedly begin sizing you up based on how you rank. Klout